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About the Role
Stepful is seeking a Field & Events Marketing Manager to manage their event program, ensuring successful execution, lead capture, and follow-up. This role involves running a seasonal calendar of events, managing a paid webinar program, and contributing to the launch of a new Stepful-hosted event. The ideal candidate is scrappy, self-sufficient, and capable of building necessary processes.
Responsibilities
- Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination.
- Coordinate the work of our events contractor and outside vendors to ensure timely and on-budget event delivery.
- Prepare the team for each event with target account lists, briefing documents, and meeting schedules.
- Implement and maintain event lead tagging in HubSpot for accurate lead and attendee attribution.
- Run post-event follow-up sequences and promptly hand off warm conversations to sales.
- Track attendee engagement after each event and share insights to inform future event investments.
- Run the paid webinar program, including topic and speaker coordination, promotion, production, and follow-up.
- Support planning and execution for a Stepful-hosted event.
- Build simple, repeatable playbooks and checklists, and experiment with AI tools to improve event preparation and follow-up efficiency.
Requirements
- 5+ years of events or field marketing experience, including startup experience.
- Proven ability to manage multiple events simultaneously from start to finish, including budgets, vendors, and on-site execution.
- Hands-on experience with lead capture and campaign tagging in CRM or marketing automation tools (HubSpot, Salesforce, Marketo, or similar).
- Experience running webinars or virtual events from promotion through follow-up.
- Comfortable building processes and tools in the absence of existing infrastructure.
- Strong project management and communication skills.
- A habit of proactively flagging risks to sales and marketing partners.
- Willingness to travel to events, including during the busy fall season.
Skills
- Event Management
- Field Marketing
- Logistics Coordination
- Budget Management
- Vendor Management
- Lead Capture
- CRM
- Marketing Automation
- HubSpot
- Salesforce
- Marketo
- Webinar Production
- Project Management
- Communication
- Process Building
- AI Tools
Location
- NYC
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- 5+ years
Salary/Compensations
- $110,000 - $130,000
Benefits
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Learning stipend
- Open vacation policy
- 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2026
About the Company
- Stepful is a workforce platform that helps large health systems build, train, and retain talent.
- Founded in 2021, Stepful has trained over 32,000 healthcare workers.
- The company partners with healthcare institutions to address the shortage of healthcare workers and improve access to quality healthcare and career ladders.
- Stepful's students form talent pipelines for major employers like NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens.
- The company has partnerships with half of the top 10 health systems in the US.
- Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT.
- Named the #1 EdTech company in the U.S. by TIME for 2025.
- Core values include: Care first, Learn quickly, Build together, and Own it.
Equal Opportunity
- Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.