Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Product Marketing Manager role.
Rezi rewrites your resume against Stepful's job description. Free.
Tailor your resume to this Senior Product Marketing Manager role.
Rezi rewrites your resume against Stepful's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Product Marketing Manager posting at Stepful — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Product Marketing Manager posting at Stepful — free, in seconds.
About the Role
Stepful is seeking a Senior Product Marketing Manager to own the B2B positioning, sales enablement assets, customer stories, and account-based programs for health system and employer partners. This is a hands-on, independent role responsible for the product marketing and B2B content engine.
Responsibilities
- Own and maintain Stepful's B2B positioning and messaging.
- Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates.
- Run case study production end to end.
- Own the content calendar and maintain a steady cadence of content.
- Partner with Client Success to identify partner outcomes for storytelling.
- Translate program details into buyer-ready language.
- Build and run outbound and ABM sequences in Clay.
- Own reporting on campaign and content performance.
- Experiment with AI tools to speed up research, content production, and personalization.
Requirements
- 6+ years of B2B marketing experience across product marketing, demand generation, and/or content.
- Ownership of positioning and messaging.
- Track record of building sales enablement assets that sellers use.
- Experience partnering closely with a sales team.
- Experience producing customer case studies and running a content calendar.
- Hands-on experience running ABM or outbound programs aimed at enterprise buying committees.
- Experience building sequences in Clay or a similar tool.
- Excellent writing skills to make complex offerings clear and compelling.
- Comfort with data: tracking funnel and campaign metrics, reporting clearly, and using results to change approach.
- Ability to manage several workstreams at once with little day-to-day direction.
- Ability to flag risks and tradeoffs early.
Skills
- Product Marketing
- Demand Generation
- Content Marketing
- B2B Marketing
- Positioning
- Messaging
- Sales Enablement
- Case Study Production
- Content Calendar Management
- ABM
- Outbound Marketing
- Clay
- Data Analysis
- Reporting
- AI Tools
Location
- NYC
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $140,000 - $170,000
Benefits
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Learning stipend
- Open vacation policy
- 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2026
About the Company
- Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent.
- Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.
- Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers.
- We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.
- Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens.
- We have partnerships with half of the top 10 health systems in the US and are in process with many more.
- Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT.
- We were named the #1 EdTech company in the U.S. by TIME for 2025.
- Our values: Care first, Learn quickly, Build together, Own it.
Equal Opportunity
- Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.