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About the Role
Whatnot is seeking a strategic and inspiring Director of Product Design to lead the Buyer Design team, responsible for shaping the end-to-end experience for millions of users. This role involves driving strategy and execution for customer acquisition, activation, retention, and re-engagement, including onboarding, discovery, live shopping, and customer service flows. The position requires a player-coach who can build and develop a high-performing design team while also contributing hands-on design work. The leader will define design strategy, set vision, and partner with product, engineering, research, and business teams to create a roadmap. As a practitioner, they will tackle product and feature-level design challenges, explore concepts, prototype ideas, and bring details to life, balancing empowerment with direct involvement.
Responsibilities
- Lead and scale a high-performing team of product designers across the buyer funnel.
- Define and drive the vision, strategy, and execution for the buyer experience in collaboration with cross-functional partners.
- Partner with research, data, and product to develop deep customer empathy and inform high-impact design decisions.
- Shape intuitive, elegant systems across discovery, live shopping, and post-purchase experiences.
- Ensure experiences are accessible, inclusive, and delightfully human.
- Champion design quality and consistency across surfaces while enabling speed and iteration.
- Nurture a strong design culture through mentorship, feedback, and high standards for craft and thinking.
- Represent design in executive conversations and influence company-wide priorities.
Requirements
- 10+ years of product design experience, with at least 3+ years leading teams.
- A player-coach mindset-excited to mentor, but equally passionate about designing and solving problems hands-on.
- Strong portfolio showcasing interaction and visual design skills, with a track record of shipping successful products.
- Proven success designing and scaling customer-facing experiences across a complex funnel (acquisition through retention).
- Deep expertise in interaction design, systems thinking, and user-centered design.
- Strong understanding of search, discovery, personalization, and taxonomy design principles.
- Experience in e-commerce, marketplaces, or live shopping platforms is a major plus.
- A strong collaborator who thrives at the intersection of product, business, and user needs.
- A portfolio that demonstrates thoughtful, elegant solutions to complex problems.
Skills
- Interaction design
- Visual design
- Systems thinking
- User-centered design
- Search design
- Discovery design
- Personalization design
- Taxonomy design
Location
- Remote
Work Type
- Remote
- Co-located
Experience Level
- 10+ years of product design experience
- 3+ years leading teams
About the Company
- Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love.
- Sellers are building real businesses across hundreds of categories.
- Building live commerce at a scale that's never been done in the West.
- People here are shaping how an entirely new industry develops.
- A remote co-located team, inspired by values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia.
- Move fast, stay close to users, and focus on the work that drives the most impact.
- One of the fastest growing marketplaces.
- Named the #1 Best Startup Employer in America by Forbes.
- Enabling anyone to turn their passion into a business and bring people together through commerce.
Equal Opportunity
- Whatnot is proud to be an Equal Opportunity Employer.
- We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
- We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.