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About the Role
Mason Interactive is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution. You will drive performance through creative, data-driven strategies that deliver real results for our clients.
Responsibilities
- Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
- Translate media strategies into effective paid social campaigns, balancing performance goals with budget constraints through smart audience targeting, bidding, and optimization.
- Maintain deep knowledge of social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit), stay current on features, ad formats, and policies, and drive innovation.
- Partner with creative teams to develop, test, and iterate on ad creative, using A/B testing and performance data to identify winning concepts and address creative fatigue.
- Partner with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies, communicating needs clearly and responding promptly to requests.
- Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
- Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.
Requirements
- Minimum 3 years of experience in a digital marketing/agency setting with paid social campaign management.
- Minimum 2 years of direct client account management/ownership experience.
- Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
- Working knowledge of pixel and conversion tracking setup.
- Strong analytical skills with the ability to evaluate marketing metrics and make data-driven decisions.
- Excellent organizational skills to manage multiple projects and teams effectively.
Skills
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Pixel and conversion tracking
- Analytical skills
- Organizational skills
- Paid social campaign management
- Client account management
Location
- Brooklyn, NY
Work Type
- Hybrid
- Up to 3 days/week in office
Experience Level
- 3 years of experience in digital marketing/agency setting with paid social campaign management
- 2 years of direct client account management/ownership experience
Education Level
- Meta Blueprint certification
- TikTok Academy certification
- Google Analytics certification
Benefits
- Competitive salary with 401K matching
- Comprehensive health, dental, and vision insurance
- Unlimited PTO and paid holidays
- Extensive training and development opportunities
About the Company
- Mason Interactive is a digital marketing agency.