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About the Role
You will define how Félix designs with generative and declarative UI, shipping the first version of the platform on WhatsApp, then expanding to native iOS and Android. You will lead cross-product design initiatives, shaping the user experience within conversations and defining the interaction between users and the AI assistant.
Responsibilities
- Lead discovery across products, identifying reasons for user drop-off and conversation flow issues.
- Define design principles for generative and declarative UI, including model composition, fixed elements, and error recovery.
- Ship v1 on WhatsApp, defining patterns for applied use cases and subsequently adapting them for native iOS and Android.
- Set the direction for conversational design, managing product coexistence, context transfer, and user awareness of financial transactions.
- Collaborate with squad designers to integrate design direction into specific product areas (Credit, Core Send, Activations).
- Incorporate compliance requirements (disclosures, consent) into the conversational experience in partnership with legal and risk teams.
Requirements
- 8+ years of experience designing consumer products with a strong emphasis on craft.
- 2+ years of experience leading design for a conversational or AI-native product.
- Proven track record of leading cross-product discovery and influencing adopted direction through research.
- Hands-on experience with declarative UI, including understanding constraints, defaults, and recovery paths for AI-assembled interfaces.
- Ability to range from pixel-level design to strategic decision-making, defending tradeoffs to non-designers.
- Proficiency in Figma and comfort with code-based prototyping.
- Experience shipping at least two mobile products end-to-end.
- Fluency in using AI as a creative partner (e.g., Cursor, Claude Code) to enhance design craft.
- High tolerance for constraints including legal, risk, model behavior, and failure states.
- Proactive in sharing work for early critique.
- Portfolio required, including at least one conversational or generative UI project with visible reasoning.
- Native or near-native Spanish and advanced English communication skills.
- Bonus: Experience in fintech or regulated domains.
- Bonus: Experience with WhatsApp Business Platform or similar messaging surfaces.
Skills
- Generative UI
- Declarative UI
- Conversational Design
- AI-native product design
- Product Discovery
- Figma
- Code Prototyping
- AI as a creative partner
Location
- Remote
Work Type
- Fully remote (transitioning to hybrid)
Experience Level
- Staff level
- 8+ years designing consumer products
- 2+ years leading design on a conversational or AI-native product
Salary/Compensations
- Competitive salary
Benefits
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth
About the Company
- Félix is building the indispensable financial companion for Latinos in the US, combining AI-powered conversational interface with real-time financial infrastructure.
- The company focuses on fast, affordable remittances, expanding into credit, savings, and wallet services.
- Félix aims to provide a white-glove financial experience with the simplicity of a conversation to an underserved community.
- It is a hyper-growth Series C company backed by over $300 million in funding from investors like Andreessen Horowitz and General Catalyst.
- Félix was recognized as an “Endeavour Entrepreneur” and received the CrossTech Fintech Startups Award.
- The company culture emphasizes building a legacy, serving the underserved, urgency, focus, extreme ownership, collaboration without ego, radical transparency, fierce loyalty, and continuous curiosity.
Equal Opportunity
- Félix is committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability.
- This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.