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About the Role

The VP of Global Marketing will define and drive We. Communications’ global marketing strategy, translating it into an integrated program to strengthen the agency’s reputation, differentiate We. in the market, and drive growth. This role requires a strategic marketer to identify differentiating ideas and capabilities, and to build a connected, sophisticated, and AI-enabled global marketing engine.

Responsibilities

Define We.’s global marketing strategy, grounding it in business ambitions, market opportunity, competitive landscape, and priority audiences.
Identify and activate We.’s differentiation, translating unique strengths into a compelling market position.
Act as a strategic counselor to the agency, applying rigorous outside-in thinking to We.’s own marketing.
Translate global strategy into an integrated marketing program across thought leadership, content, social, earned media, events, digital, paid activation, and business development.
Lead the day-to-day execution and performance of the global marketing program.
Define and operationalize the use of AI across We.’s marketing function.
Strengthen We.’s go-to-market approach by identifying priority audiences and market opportunities.
Translate audience and market insight into strategy, informing positioning, priorities, and investment decisions.
Set the thought leadership agenda, reinforcing the agency’s broader positioning.
Shape and activate the We. story across audiences, markets, and channels.
Elevate We.’s social and digital presence, particularly on LinkedIn.
Lead integrated marketing campaigns connecting paid, owned, earned, social, digital, and experiential channels.
Connect brand and demand by developing programs that strengthen reputation and drive growth.
Bring We.’s intellectual capital to market through strategic positioning and activation plans.
Support executive thought leadership to build individual and agency reputation.
Build the marketing operating model, establishing priorities, processes, and decision-making structures.
Build AI capability across the marketing team, establishing practical use cases and shared ways of working.
Lead and develop the marketing team, creating accountability and fostering collaboration.
Establish a clear measurement framework spanning brand, audience engagement, demand generation, pipeline influence, and business impact.

Requirements

12+ years of senior marketing, go-to-market, or communications experience, ideally within a global organization.
Proven ability to develop global marketing strategy, define differentiated positioning, and translate it into integrated programs that drive measurable business outcomes.
Strong strategic counselor to senior executives, with excellent judgment, communication, and storytelling skills.
Demonstrated experience applying AI and emerging technologies to marketing and driving practical adoption at scale.
Deep experience across integrated marketing, including thought leadership, content, social, digital, earned, and paid channels.
Proven ability to lead high-performing teams and drive alignment and execution across complex, matrixed global organizations.

Location

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

$181,000—$235,000 USD

Benefits

Comprehensive benefits program including medical, dental, and vision coverage
Pretax accounts including HSA (company match), Medical & Dependent Care FSA
Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
Short & Long-Term Disability, paid by company
Parental Leave, up to 12 weeks for birthing and non-birthing parent
Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
Community Engagement, up to 24 hours
Bi-annual Wellness Credits, up to $300 per year
Support with home office equipment
Monthly Technology Credit (to offset internet / phone costs)
401(k) Traditional and Roth options with company match
Learning and Development Programs

About the Company

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations.
We've learned that beneath even the most unruly situations—whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need.
That need could be for trust, connection, safety, or a sense of purpose. But it’s always there.
And it is only by uncovering these truths that we can make real, meaningful progress.

Equal Opportunity

We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives.
We promote an atmosphere in which diversity of people and ideas are welcomed and valued.
Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.