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About the Role
Brooklyn Law School is seeking a Social Media & PR Manager to shape its public image and manage social media channels. This role involves developing content, campaigns, and engagement strategies, while also supporting media relations and reputation management to ensure consistent and engaging communication aligned with institutional priorities.
Responsibilities
- Develop and implement the Law School’s social media strategy, including content calendars, campaigns, and engagement practices across platforms such as Instagram, LinkedIn, X, Facebook, and emerging channels.
- Write, edit, and publish engaging content (posts, graphics, videos, stories, and reels) that reflects the School's voice and mission.
- Monitor, analyze, and report on social media performance using analytics tools; recommend strategies for growth and increased engagement.
- Stay up to date on trends, features, and best practices in social media; advise on new opportunities for institutional storytelling.
- Proactively pitch faculty experts to secure media opportunities where they can offer expert commentary on legal, social, and policy issues.
- Support media relations efforts by drafting press releases, media advisories, and statements.
- Serve as a point of contact for media inquiries and coordinate interviews with faculty experts and administrators as needed.
- Closely track brand reputation, analyze trends, distribute press releases, and evaluate the effectiveness of campaigns using Meltwater, the School’s media intelligence, social media management, and social listening platform.
- Collaborate with Communications, Events, Admissions, Advancement, and Alumni Relations to ensure alignment of messaging and maximize visibility.
- Monitor news and social trends to identify opportunities for proactive storytelling and thought leadership.
Requirements
- Bachelor’s degree required.
- Three or more years of relevant experience in social media management, content creation, and/or public relations.
- Demonstrated success creating and implementing social media campaigns and strategies.
- Strong writing and editing skills with a portfolio of social media and/or PR work.
- Familiarity with social media management platforms (e.g., Hootsuite, Sprout, or similar) and analytics tools.
- Experience using Meltwater or comparable media intelligence/social listening tools.
- Excellent organizational, communication, and interpersonal skills.
- Ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines.
- Must thrive in a fast-paced environment and balance proactive planning with responsive communications needs.
Skills
- Social media management
- Content creation
- Public relations
- Social media strategy
- Content calendars
- Campaign development
- Engagement strategies
- Writing
- Editing
- Graphic design
- Video editing
- Social media analytics
- Media relations
- Press release drafting
- Media advisory drafting
- Statement drafting
- Brand reputation tracking
- Trend analysis
- Meltwater
- Media intelligence
- Social listening
- Adobe Creative Suite
- Canva
Location
- Downtown Brooklyn, New York
Work Type
- Full-time
- Hybrid
Experience Level
- Three or more years of relevant experience
Education Level
- Bachelor's degree
Salary/Compensations
- $67,500
Benefits
- Sick, personal and vacation paid time off
- Generous retirement plan
- Dependent tuition scholarship from Pre-K through undergraduate college
- Additional summer Friday PTO
About the Company
- Founded in 1901, Brooklyn Law School is a distinguished, independent law school located in Downtown Brooklyn, New York.
- The Law School’s size, vibrant employee and student population, and commitment to training the next generation of lawyers and promoting social justice, will offer a candidate the opportunity to develop and diversify practical skills and participate firsthand in operating a successful educational institution.
Equal Opportunity
- It is the policy of Brooklyn Law School to be impartial in the treatment of all employees and applicants for employment without unlawful discrimination as to race, creed, religion, color, natural origin, citizenship status, gender, age, veteran status, disability, marital status, union affiliation, political affiliation, sexual orientation or preferences, or any other legally protected status.