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About the Role
The Commercial Proposition Manager owns the commercial strategy, positioning, packaging, and go-to-market execution of Reward Gateway | Edenred's full product portfolio. This role is responsible for crafting compelling customer value propositions that foster customer acquisition, retention, expansion, and commercial growth, connecting client requirements, market opportunities, and commercial outcomes.
Responsibilities
- Define and evolve the proposition portfolio, creating clear value propositions across the product suite, services, and partner-led solutions.
- Drive market competitiveness by evaluating customer needs, market trends, competitive activity, and partner opportunities.
- Deliver commercial growth by identifying opportunities for acquisition, retention, upsell, cross-sell, and bundling.
- Enable Sales and Client Success teams by developing messaging, knowledge articles, sales tools, and proposition frameworks.
- Manage commercial governance, owning proposition frameworks, packaging, pricing recommendations, and commercial standards.
- Act as the voice of the market by gathering insights from customers, prospects, partners, competitors, and internal stakeholders.
- Own the end-to-end commercial definition and positioning of products, services, and partnership-led solutions.
- Build and maintain value propositions, messaging frameworks, and competitive positioning.
- Define solution packages, partner integrations, and commercial offerings.
- Identify and develop cross-sell, upsell, and solution-selling opportunities.
- Support proposition lifecycle management from concept through launch, optimization, and retirement.
- Work with the Strategic Partnerships team to develop commercially compelling partner propositions.
- Assess the commercial viability, customer value, and market fit for new partnership opportunities.
- Create positioning, messaging, and enablement materials for third-party solutions and joint offerings.
- Ensure partner propositions align with wider portfolio strategy and commercial objectives.
- Lead the commercial design and refinement of the ROI Guarantee.
- Build tools, models, and frameworks that demonstrate measurable customer value.
- Support Client Success teams with value realization and ROI storytelling.
- Partner with Product Marketing to develop go-to-market strategies, launch plans, and proposition frameworks.
- Lead the development of materials supporting propositions, including pitch decks, value propositions, sales narratives, battlecards, proposal content, and objection-handling guides.
- Collaborate with Enablement to create training content and support proposition training.
- Support strategic customer opportunities, key commercial initiatives, and major launches by providing proposition expertise.
- Review win/loss trends, customer feedback, pricing performance, and market activity with the GTM Analyst.
- Partner with Commercial Operations and Commercial teams to identify growth opportunities and performance gaps.
- Gather customer and prospect insights to continuously improve proposition effectiveness.
- Monitor and communicate competitor positioning and market developments.
- Partner with Product, Product Marketing, Sales, Partnerships, Customer Success, and Marketing teams to align commercial priorities.
- Influence roadmap and partnership decisions through customer, market, and commercial insight.
- Support campaign development, content creation, and thought leadership initiatives.
- Maintain proposition standards, documentation, and commercial frameworks.
- Ensure consistent product positioning, naming conventions, and messaging across all propositions.
- Manage a central repository of proposition assets, tools, and supporting materials.
- Support pricing integrity and commercial governance processes.
Requirements
- Strong experience across proposition management, commercial strategy, product marketing, SaaS, employee experience, benefits, partnerships, or solution-based selling environments.
- Proven success developing and launching propositions that drive customer acquisition, retention, expansion, and revenue growth.
- Demonstrated experience in pricing, segmentation, value proposition design, and launch execution.
- Skilled at synthesizing market, customer, and competitive insights.
- Strong commercial & strategic competence in understanding pricing, market dynamics, value drivers, and commercial risk.
- Proven track record in designing, executing, and refining GTM strategies across multi-product environments.
- Track record of cross-functional influence, working effectively with Product, Sales, Marketing, CS, Finance, and Legal.
- Outstanding communication skills to craft compelling messages, stories, and frameworks for multiple audiences.
- An analytical approach, comfortable with data, insight, and performance interpretation.
- Highly organized, maintaining structure, documentation, and version control across complex propositions.
Skills
- Proposition management
- Commercial strategy
- Product marketing
- SaaS
- Employee experience
- Benefits
- Partnerships
- Solution-based selling
- Pricing
- Segmentation
- Value proposition design
- Launch execution
- Market insight synthesis
- Customer insight synthesis
- Competitive insight synthesis
- Commercial competence
- Strategic competence
- GTM strategy design
- GTM strategy execution
- GTM strategy refinement
- Cross-functional influence
- Communication skills
- Analytical approach
- Data interpretation
- Insight interpretation
- Performance interpretation
- Organization
- Structure maintenance
- Documentation maintenance
- Version control
Location
- London
Work Type
- Full Time
- Hybrid
Salary/Compensations
- £50,000 - £60,000 / year
Benefits
- Over 50 benefits in employee benefits package
- Flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, E-books, and podcasts
- Contributory pension scheme
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
About the Company
- Reward Gateway | Edenred is culture and client-driven, empowering more than 10 million employees to connect, appreciate, and support one another.
- Their unified employee engagement hub provides recognition, reward, wellbeing, surveys, benefits, and discounts.
- They believe engaged employees build better, stronger, and more resilient organizations.
- Their mission is to make the world a better place to work through enriching connections, championing everyday moments of joy that help people feel seen and empowered at work.
Equal Opportunity
- Committed to ensuring an inclusive and accessible recruitment process for all candidates.
- If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know.
- We want every employee to feel comfortable bringing their passion, creativity and individuality to work.
- We value all cultures, backgrounds and experiences because we believe diversity drives innovation and makes us stronger.
- Our approach to hiring and building teams is about creating an environment where everyone can thrive, feel supported, and contribute to our mission.