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About the Role
Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. Your work directly shapes broker and agent decisions about product investment.
Responsibilities
- Keep product story aligned with the broader Lone Wolf narrative.
- Translate AI capabilities into practical value for real estate professionals.
- Maintain competitive intelligence for product suite and build into positioning.
- Serve as internal subject matter expert for product line and target buyers.
- Lead go-to-market launches, covering market segmentation through sales readiness.
- Execute pilot programs to test positioning and pricing before wider release.
- Track launch impact against pipeline, adoption, and revenue.
- Recommend strategic pricing and packaging within the overall portfolio framework.
- Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
- Build enablement materials to empower reps to sell and demo products with confidence.
- Deliver high-impact product training and webinars to internal teams and customer audiences.
- Equip sales team with battle cards, objection handling guides, and competitive positioning strategies.
- Collaborate with Customer Success to build resources that drive account expansion and retention.
- Partner closely with Demo Engineering to ensure technical demonstrations match messaging.
- Conduct customer interviews and run win/loss analysis on products.
- Analyze market trends and product usage data to inform future roadmap priorities.
- Own content that carries products to market, including one-pagers, pitch decks, web copy, and case studies.
- Direct content partners and hold their output to a high standard.
- Partner with product management to translate the technical roadmap into compelling market language.
Requirements
- 4 to 7 years of product marketing experience fully owning a product or product line.
- Working knowledge of residential real estate, proptech, or adjacent industries.
- Proven success building positioning and messaging that the sales team uses in the field.
- Track record of leading successful launches through cross-functional influence and alignment.
- Demonstrated ability to use data and metrics to track performance and influence business decisions.
- Daily proficiency using AI tools to accelerate research and content creation.
- Exceptional and highly direct writing skills.
- Ability to move fast and deliver results with limited direction.
Skills
- AI tools
- Product marketing
- Positioning
- Messaging
- Sales enablement
- Content creation
- Market analysis
- Data analysis
- Writing skills
Experience Level
- 4 to 7 years
Salary/Compensations
- $184,000 - $225,000
About the Company
- Lone Wolf portfolio