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About the Role
As a Lead Product Marketing Manager focused on audience insights, campaigns & content, you will own audience intelligence, lead full-funnel messaging, build enterprise-grade collateral, develop AI-powered PMM infrastructure, support integrated outbound campaigns, and measure content and campaign impact.
Responsibilities
- Own audience intelligence for Carta's PE and VC buyers, building and maintaining data-driven buyer personas.
- Lead full-funnel messaging across PE and VC segments, translating persona intelligence into segment-specific messaging.
- Build and systematize enterprise-grade collateral and content to power integrated marketing campaigns.
- Build and deploy AI-powered PMM infrastructure, taking an AI-forward approach to scaling work.
- Support integrated outbound campaigns by partnering with Demand Generation and Integrated Marketing.
- Measure content and campaign impact and close the loop by tracking asset engagement and content influence on pipeline.
Requirements
- 8+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS.
- Deep expertise building and maintaining buyer personas from primary and secondary research.
- Strong full-funnel messaging experience, from value proposition to campaign execution.
- Proven track record executing integrated outbound campaigns for enterprise buying committees.
- A content systems mindset, building governance, templates, and tooling standards.
- Analytics orientation, tracking performance and making data-driven decisions.
- Strong copywriting instincts.
- Collaborative mindset across product, marketing, sales, and creative in a fast-paced environment.
Skills
- Audience intelligence
- Buyer personas
- Market research
- Full-funnel messaging
- Value proposition development
- Campaign execution
- Content strategy
- AI tools
- Prompt engineering
- Marketing automation
- Copywriting
- Data analysis
- Reporting
Location
- San Francisco, CA
- New York, NY
- Seattle, WA
Work Type
- Full-time
Experience Level
- Lead
- 8+ years
Salary/Compensations
- $182,750 - $215,000 salary in San Francisco, CA; New York, NY
- $173,613 - $204,250 salary in Seattle, WA
Benefits
- Equity for all full-time roles
- Exceptional benefits
- Commissions plans (for applicable roles)
About the Company
- Carta is the connected platform and AI-native ecosystem for private capital.
- Carta brings together software, services, and legal infrastructure for founders, fund managers, and legal teams.
- Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management.
- Carta is transforming how private capital operates.
- Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
Equal Opportunity
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate.
- If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization.