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About the Role
Overheard is launching Overheard Sports and seeks a freelance Content Creator to build the brand from inception. This role involves ideating, writing, producing, and publishing daily static and short video content that covers major sports moments through a relatable, cultural, and entertainment-first lens, focusing on viral moments and discourse rather than just scores. It's a write-it-and-make-it position where you'll own content end-to-end, working across written editorial, low-lift video, and supporting formats to establish Overheard Sports as a go-to destination for sports culture enthusiasts.
Responsibilities
- Define the voice, content pillars, and visual identity of Overheard Sports.
- Build a consistent posting cadence to establish the page as a reliable daily source.
- Develop and test recurring formats and franchises.
- Track performance and iterate quickly to drive follower growth, shares, and saves.
- Write and publish original, on-voice content daily with a focus on shareability.
- Cover major league moments across NFL, NBA, F1, WNBA, soccer, college sports, and the Olympics with a cultural and comedic lens.
- Write sharp, witty, brand-aligned captions, headlines, copy, and scripts in the Overheard voice.
- Move quickly on live and breaking moments during games, drafts, trades, and events to ensure real-time participation in conversations.
- Identify audience interests, including athletes, teams, rivalries, storylines, and crossover moments.
- Monitor comments, trends, and analytics to surface audience interests and generate content ideas.
- Spot emerging sports-culture conversations early, including fashion, celebrity sightings, fan behavior, and viral memes.
- Share learnings with the Editor and Social team to inform content strategy.
- Fully produce content from idea to finished asset, including designing memes, graphics, carousels, and text-based posts in Canva (or similar).
- Shoot, edit, and package short-form videos using an iPhone or consumer-grade equipment.
- Maintain a nimble, social-first production style.
- Bring fresh ideas to pitch meetings for editorial posts, video franchises, and comedic formats.
- Plan ahead for the sports calendar while remaining flexible for unexpected events.
- Uphold Overheard's tone, POV, aesthetics, and writing style across all assets.
- Stay on top of internet culture, trending humor formats, and sports discourse.
- Partner with Creative, Social, and Editorial teams to support launch and cross-promotion.
- Maintain high editorial standards for accuracy, clarity, and comedic alignment.
- Stay organized across a fast-moving content pipeline and meet deadlines, including occasional evenings and weekends.
- Contribute to evolving best practices and creative playbooks.
Requirements
- 2–4 years of experience in editorial, social content creation, sports media, publishing, entertainment, or a similar creative field.
- Exceptional writing skills with a comedic sensibility, able to nail Overheard's specific voice.
- Deep familiarity with sports and sports culture across multiple leagues, including conversations female fans are having online.
- Proven ability to ideate and execute social-first content across Instagram and TikTok.
- Comfortable using analytics and audience signals to guide content decisions.
- Able to fully produce your own content: design memes, graphics, and carousels in Canva (or similar), and ideally able to shoot and edit video on iPhone or consumer-grade equipment.
- Strong understanding of meme culture and internet trends.
- Highly organized, able to manage multiple content streams and hit deadlines independently.
- Flexibility to cover live events, including occasional evenings and weekends.
- Collaborative and communicative, excited to pitch, brainstorm, and build new formats.
Skills
- Writing
- Content Creation
- Social Media
- Sports Media
- Publishing
- Entertainment
- Comedic Sensibility
- Sports Culture
- TikTok
- Analytics
- Audience Insights
- Graphic Design (Canva or similar)
- Video Editing (iPhone or consumer-grade equipment)
- Meme Culture
- Internet Trends
- Organization
- Collaboration
- Communication
- Adobe Creative Suite (Bonus)
- CapCut (Bonus)
- Lightweight Video Editing Tools (Bonus)
Location
- Remote-friendly
- NYC preferred
Work Type
- Freelance
- Permalance
Experience Level
- 2-4 years
About the Company
- Overheard is launching Overheard Sports.