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About the Role
The Director of Social Media will lead and expand our presence across platforms, developing and executing our social strategy to drive meaningful engagement and sustained growth. This role requires strong writing skills, editorial judgment, and deep fluency in platform-specific metrics and trends, with the opportunity to impact multiple mission-driven initiatives.
Responsibilities
- Own and lead the social media strategy for Lean In and Option B across all key platforms
- Work closely with principals and the senior leadership team to create and execute compelling storytelling moments
- Establish a clear point of view on platform prioritization, making data-backed recommendations about where to invest, test, scale, or intentionally not participate
- Monitor and analyze platform-specific metrics to uncover insights and continuously optimize content strategy
- Develop and execute editorial calendars priorities and cadence aligned with organizational priorities and campaigns, with the Senior Manager owning day-to-day execution
- Ensure the team’s real-time research, trending news, cultural moments, and relevant data informs social content
- Set social listening priorities and protocols for identifying and escalating timely opportunities for engagement
- Partner cross-functionally to translate programmatic work and research into engaging storytelling and assist with paid social campaigns
- Coordinate with the Content team on cadence and cross-promotion between social and Lean In’s newsletter and website content
- Own the boosted social strategy and budget to maximize impact
- Serve as the owner and source of truth for social performance - including follower and audience growth - translating results into clear insights, implications and forward-looking recommendations for senior leadership on performance trends, growth, and key learnings to inform broader brand strategy
Requirements
- 8+ years of experience in developing and executing multi-platform social media strategies
- Deep understanding of platform-specific metrics and performance analytics (e.g., engagement rates, reach, retention, growth, conversion)
- Demonstrated ability to respond quickly and effectively to timely moments with a clear point of view
- Exceptional writing and editing skills, with the ability to craft thoughtful, inclusive, and well-structured content
- Avid personal user of social media
- Experience creating visual and video content optimized for social channels
- Strong organizational skills and meticulous attention to detail
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Comfort working cross-functionally in a collaborative, feedback-driven organization
- A strong, inclusive people leader and cross-functional collaborator
- A shared commitment to and appreciation for the mission of Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program
Skills
- Social media strategy
- Platform-specific metrics and performance analytics
- Writing and editing
- Content creation (visual and video)
- Organizational skills
- Cross-functional collaboration
- People leadership
Location
- San Francisco
Work Type
- Hybrid
Experience Level
- 8+ years
Salary/Compensations
- $180,000 - $195,000 a year
Benefits
- Base Salary: $180,000 - $195,000, commensurate with experience, skills, and qualifications
- Performance Bonus: Up to 10% of base salary annually
- Medical, dental, and vision insurance
- 401(k) with a 4% employer match
- Generous paid time off
- Additional benefits designed to support well-being and long-term success
About the Company
- The Sandberg Goldberg Bernthal Family Foundation (SGBFF) works to build a more equal and resilient world through four initiatives: LeanIn.Org, LeanInGirls.Org, OptionB.Org, and the Dave Goldberg Scholarship Program.
- Through our community, research-based content, and programs, we help women and allies build the skills, confidence, and networks they need to reach their full potential.
- We believe a more equal world is possible - and that it will take us working together to create it.
- At Lean In, our mission is to inspire and equip women to lead, because we believe this is key to creating a more equal world.
Equal Opportunity
- The Sandberg Goldberg Bernthal Family Foundation is committed to Equal Employment Opportunity without regard to age, race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.
- It’s important to us that people of all identities and backgrounds see themselves represented and included in our work, so we actively encourage people of all identities and experiences to apply.