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About the Role
The Daily Mail is seeking a Marketing Activation Manager to lead day-to-day CRM and marketing activation for Daily Mail+ in the US. This role involves translating centrally developed lifecycle strategy into relevant, compliant campaigns for the US audience and supporting acquisition activation when needed. It requires strong campaign-management skills and sound judgment about the US market, with collaboration across global and US teams.
Responsibilities
- Own US CRM Campaign Execution, including send planning, content development and adaptation, audience coordination, timing, and channel selection.
- Manage email as the primary CRM channel and support the introduction of push, in-app, and other channels for the US audience.
- Maintain an accurate campaign calendar and coordinate dependencies for timely activity launches.
- Adapt Activation for the US Market by translating centrally developed lifecycle strategy, segmentation, and campaigns to reflect US audience needs, seasonality, tone, and market context.
- Serve as the primary connection point to London regarding campaign performance and US market needs.
- Support the US Acquisition team with activation execution when dedicated capacity is needed.
- Embed Compliance from the Start by owning the day-to-day relationship with Legal on US data-protection, consent, and marketing-permission requirements.
- Build compliance requirements into campaign planning and execution.
- Maintain clear processes and documentation to support compliant, consistent activation across channels.
- Improve Performance through Insight and Testing by monitoring CRM engagement, retention, churn, and acquisition-activation results.
- Partner with CRM, Customer Intelligence, and Analytics teams to evaluate campaign performance and identify actionable audience insights.
- Develop a practical testing cadence across content, timing, segmentation, offers, and channels, and apply learnings across the US program.
Requirements
- At least four years of experience in CRM, lifecycle marketing, marketing activation, or a closely related discipline.
- Hands-on experience building and executing customer campaigns, preferably across email and at least one additional owned channel.
- Experience adapting centralized or global marketing strategies for a local market.
- Working knowledge of US marketing-compliance requirements, including CAN-SPAM, TCPA, and CCPA/CPRA.
- Strong project-management skills and the ability to manage multiple campaigns, stakeholders, and deadlines.
- Strong analytical judgment and the ability to turn campaign results into practical improvements.
- Clear written and verbal communication skills, including the ability to work effectively across US and international teams.
- Experience in subscriptions, media, publishing, or another high-volume consumer business is preferred.
Skills
- CRM
- Lifecycle marketing
- Marketing activation
- Campaign management
- Email marketing
- Push notifications
- In-app messaging
- Project management
- Analytical judgment
- Communication skills
Location
- Hybrid, New York City
Work Type
- Full-time
- Hybrid
Experience Level
- At least four years of experience
Salary/Compensations
- $110,000-$140,000/year
Benefits
- Healthcare benefits
- Dental and optical coverage
- 401(k)
- Generous paid time off
- Excellent opportunities for professional development and career progression
About the Company
- The Daily Mail reaches more than one billion people globally every month and is renowned for agenda-setting exclusives, breaking news, incisive commentary, and in-depth investigations.
- Our distinctive editorial mix spans news, showbiz, royals, lifestyle, health, sport, money, and more.
- With more than 300,000 digital subscribers across the UK, US, Australia, and beyond, and a social media following of more than 150 million, Daily Mail is one of the world's most influential digital news organizations.
- Our platforms generate more than six billion video views each month across Facebook, TikTok, Instagram, YouTube, Snapchat, and other channels.
- Daily Mail+ is our growing subscription product, and the US market will play an important role in reaching our ambition of one million subscribers by FY28.
Equal Opportunity
- Daily Mail US is an Equal Opportunity Employer (EOE).
- We are committed to fostering diversity and maintaining an inclusive workplace culture.
- We welcome applications from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
- We are Disability Confident Committed.
- Please let us know if you require any recruitment documentation in alternative formats or reasonable accommodations during the recruitment process.
- Any such information will be held separately from your application and will not be considered as part of the selection process.