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About the Role

The Media Manager will be an integral member of the world-class integrated media team at Four Seasons global headquarters, building a unified understanding of the guest and connecting paid media executions to it across all global regions and lines of business that drive Four Seasons property revenue.

Responsibilities

Build and own the Single View of Guest (SVOG) framework for paid media, defining guest journey, audience, measurement, and governance standards.
Set the SVOG roadmap, milestones, and success metrics, reporting progress to leadership.
Manage and evolve the property paid media cluster framework within SVOG frameworks.
Map guest overlap and journey intersections across lines of business to identify cross-sell, upsell, and repeat-visit opportunities.
Establish guidelines for audience sequencing, frequency, and suppression across lines of business for a coherent guest experience.
Partner with Owned & Earned teams to connect SVOG insights to integrated ideas and channel activations.
Lead the rollout of the SVOG framework across AMER, EMEA, and APAC, adapting for regional differences while maintaining global consistency.
Partner with regional and property marketing teams to embed SVOG standards into regional media plans.
Track and report regional adoption and performance against SVOG success metrics, identifying gaps and driving corrective action.
Share learnings and best practices across regions, building SVOG playbooks and training for regional teams.
Oversee paid media alignment across lines of business that drive property revenue streams.
Connect paid media investment across lines of business to total property outcomes.
Build crossline of business media recommendations that balance Masterbrand, property, and line of business priorities.
Identify where Masterbrand and line of business campaigns lift or cannibalize property demand, recommending adjustments.
Develop property-facing enablement materials, including playbooks, audience toolkits, and reporting views.
Lead first-party audience strategy for paid media in partnership with CRM, Guest Data, and Digital teams.
Innovate first-, second-, and third-party data strategies for media plans across lines of business and regions.
Define a shared audience taxonomy and segmentation standards for managing and optimizing audiences.
Partner on data use cases to enable privacy-safe matching, activation, and measurement.
Ensure audience use complies with regional consent, privacy, and data governance standards.
Build the SVOG measurement framework connecting media exposure to guest actions and property revenue.
Partner with the data/analytics team to develop unified dashboards showing paid media performance.
Analyze multiple sources of revenue data to surface actionable insights.
Design and run a test-and-learn agenda to validate crossline of business hypotheses.
Create insights and lead wrap-up reports for future planning and forecasting.
Manage agency partner(s) to deliver on SVOG KPIs.
Lead audience, data, and measurement conversations with key platform partners.
Manage corporate scorecard metrics and measure SVOG performance tied to key Commercial KPIs.
Support invoice & actualization management for SVOG-related investment.
Develop cross-line of business media plan governance and change management.
Outline AI enablement across audience modeling, predictive segments, and media optimization.
Evaluate emerging identity, measurement, and data partnership solutions and recommend pilots.
Monitor industry shifts and recommend adaptations to the SVOG framework.

Requirements

College or University degree, preferably in business, marketing/media communications, analytics or a related program.
A minimum of 5 years of progressive experience in paid media, audience strategy or marketing analytics in an agency or client setting.
Preferable experience in hospitality, travel or luxury, ideally in global, multi-property marketing spanning rooms, food & beverage, spa and events.
Background in building audience and measurement frameworks and rolling them out across regions, first-party data activation and connecting media to revenue outcomes.
Experience with media agency management.
Expertise with audience-led, integrated media strategy and activation across multiple regions, properties and lines of business.
Strong analytical thinking with the ability to connect media exposure to guest behavior and revenue outcomes, and to clearly communicate findings and solutions.
Communication/presentation skills will be a key focus.
A deep passion and understanding of the guest journey, first-party data, identity, and measurement trends.
A proven track record of building frameworks that unify data and media and scaling them successfully across regions and stakeholders.
Ability to work cross-functionally in a fast-paced, matrixed environment managing multiple stakeholders and priorities.
Lead key media operations including audience governance, stewardship of media buys, proof of performance and budget actualization.
Strong computer skills in a PC and Mac environment including MS Office (Word, PowerPoint, Excel), Microsoft Excel Pivot tables/VLookups.
Adept at learning new applications.
Working knowledge of audience activation, identity resolution and data clean rooms.
Understanding of measurement methodologies including multi-touch attribution, incrementality/lift testing and marketing mix modeling.
Familiarity with CDP and CRM platforms.
Experience with Adobe Analytics, Google Analytics (GA4), SA360, Campaign Manager 360, Display & Video 360 and Meta Business Manager.
Data visualization tools experience.
Knowledge of privacy regulations and consent frameworks.
Highly results oriented with experience increasing top line revenue and connecting media to long term ROI.
Media agency experience.
Exceptional communication (written and verbal) and interpersonal skills.
Enterprise mindset – able to align regional, property and corporate teams around shared guest goals.
Comfortable working across cultures, markets and time zones.
Ability to deliver key results in an environment with multiple tasks and time constraints.
Excellent project management skills.
Curiosity and passion for audience, data and measurement innovation.
Insight to action through analytics.
Ability to think critically and evaluate best possible solutions and procedures.
Able to work independently, solve problems, take initiative, and use good judgment.
Well-organized, able to set priorities and be detail oriented.
Outstanding resource and budget management skills.
Experience building frameworks or operating models and scaling them across regions.
Experience connecting media investment to revenue outcomes across multiple properties and lines of business.
Strong leadership skills with the ability to lead, influence and train others.
Experience managing the strategy and articulation of media and audience data across internal & external stakeholders.
Hospitality, travel or luxury industry experience preferred.

Skills

Paid media
Audience strategy
Marketing analytics
Hospitality marketing
Luxury marketing
Global marketing
Multi-property marketing
Rooms marketing
Food & Beverage marketing
Spa marketing
Events marketing
Audience framework development
Measurement framework development
First-party data activation
Media to revenue connection
Media agency management
Audience-led media strategy
Integrated media activation
Analytical thinking
Communication
Presentation skills
Guest journey understanding
Data analysis
Project management
Cross-functional collaboration
MS Office Suite
Microsoft Excel Pivot tables/VLookups
Audience activation
Identity resolution
Data clean rooms
Measurement methodologies
Multi-touch attribution
Incrementality testing
Lift studies
Marketing mix modeling
CDP platforms
CRM platforms
Adobe Analytics
Google Analytics (GA4)
SA360
Campaign Manager 360
Display & Video 360
Meta Business Manager
Data visualization tools
SQL
Privacy regulations
Consent frameworks
GDPR
CCPA
AI enablement
Audience modeling
Predictive segmentation
Media optimization
Resource management
Budget management
Leadership
Influencing
Training

Location

Toronto, Ontario

Work Type

Hybrid
Contract

Experience Level

5+ years of experience

Education Level

College or University degree
MBA or data/analytics certification an asset

Salary/Compensations

$95,000 - $125,000 CAD

Benefits

Employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act

About the Company

Four Seasons is a global, luxury hotel management company managing over 130 hotels and resorts and 50 private residences in 47 countries.
The company is committed to supporting cancer research and advancing diversity, inclusion, equality, and belonging.
Four Seasons is powered by its people and fosters a culture of continuous improvement and mutual respect.

Equal Opportunity

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.