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About the Role
VIVIL is establishing a new digital hub in Berlin and seeking a Marketplace Manager to guide the transformation of a strong traditional brand into a modern digital brand. This role involves independently managing the operational listing on Amazon Seller Central, implementing SEO strategies, and building brand presence.
Responsibilities
- Independently manage, optimize, and scale presence on relevant online marketplaces to increase revenue and brand reach.
- Strategically and operationally manage existing and new online marketplaces (especially Amazon Seller Central, prospectively eBay, Kaufland, or Otto etc.).
- Manage listings and continuously optimize content and SEO (keywords, A+ Content, texts) to increase conversion rates and visibility.
- Monitor and protect brand identity on platforms as a 'Brand Protector' to ensure consistent brand touchpoints and prevent Buy Box losses.
- Data-driven analysis, tracking, and management of all relevant e-commerce KPIs (e.g., TACOS, contribution margins after fees and logistics, Buy Box rate).
- Conceive, analyze, and (prospectively) in-house manage Amazon PPC / Retail Media campaigns, and collaborate efficiently with external agencies.
Requirements
- Several years of solid professional experience in Amazon Seller Central / Marketplace Management (preferably from the FMCG sector, a D2C brand, or a specialized marketplace agency).
- Proven practical experience in keyword monitoring, SEO listing, content management, and management according to e-commerce KPIs (TACOS, margins, Buy Box rate).
- Understanding of Amazon PPC / Performance Marketing is desirable.
- High affinity for metrics and numbers, combined with a strongly analytical, data-driven way of thinking and working.
- Strong hands-on mentality and genuine enthusiasm.
- Fluent German and English language skills.
Skills
- Marketplace Management
- Amazon Seller Central
- SEO
- Content Optimization
- Brand Protection
- E-commerce KPIs
- PPC
- Performance Marketing
- Data Analysis
Location
- Berlin
Work Type
- Onsite
- Full-time
Experience Level
- Multiple years of professional experience
Benefits
- Key role as the first team member in the Berlin e-commerce hub to shape the digital transformation of a traditional brand.
- Maximum creative freedom without rigid processes to build and scale the marketplace business independently.
- Agile hub environment combined with the stability, security, and support of an established, medium-sized traditional FMCG company.
- Modern work environment: Exclusive office in a central coworking space (Mindspace Uhlandstraße near Zoologischer Garten) with community events, a roof terrace, drinks, fruit, and snacks.
- Support with an extensive bike leasing offer.
- Individual provision with own employer-funded retirement plan.
About the Company
- VIVIL has stood for quality for over 120 years and is currently undergoing a transformation into an omnichannel brand.