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About the Role
As a Director on the Creators & Casting team, you will serve as a client lead and team leader, guiding large-scale creator-led campaigns from strategy through execution. You will provide a sharp cultural point of view, ensure programs deliver measurable impact, and help shape the future of the agency’s creator capabilities.
Responsibilities
- Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights.
- Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders.
- Oversee multiple program teams, ensuring work is integrated, creative, and measurable.
- Guide and drive strategies, casting recommendations, and contract negotiations.
- Mentor and manage junior staff, fostering a culture of accountability, growth, and operational excellence.
- Anticipate client and market needs, proactively developing new solutions and opportunities.
- Contribute to new business efforts, leading creator strategy and presenting to prospective clients.
- Track, measure, and analyze performance across programs to deliver insights and push innovation.
Requirements
- 6-8 years of experience in influencer/creator marketing, social strategy, or related field.
- Proven ability to lead large-scale creator campaigns for major consumer brands.
- Strong understanding of creator ecosystems, cultural trends, and platform dynamics.
- Excellent client management, communication, and presentation skills.
- Skilled in contract negotiations, budget oversight, and campaign reporting.
- Experience leading and mentoring teams, with a collaborative and solutions-oriented mindset.
- Ability to connect big-picture strategy with detailed execution.
- Bachelor’s Degree from an accredited university or equivalent professional experience.
Skills
- Influencer/creator marketing
- Social strategy
- Client management
- Communication
- Presentation
- Contract negotiations
- Budget oversight
- Campaign reporting
- Team leadership
- Mentoring
Location
- New York
Work Type
- Full Time
- Hybrid
Experience Level
- Director
Education Level
- Bachelor's Degree or equivalent professional experience
Salary/Compensations
- $107,000 - $125,000
Benefits
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- New Business Referral Bonus
- Employee Referral Bonus
About the Company
- Day One is a creative agency committed to bringing fresh thinking to our work.
- We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance.
- We’re looking to expand our team with a new Coordinator, Creators & Casting.
- You’ll become part of an award-winning collective of cultural insiders and industry outsiders, all of whom are storytellers at heart.
- The team has been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026).
Equal Opportunity
- The Company is committed to fair and equitable compensation practices.