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About the Role
This newly created role within Blue Light Card's B2B Marketing function, sitting within the Partnerships team, offers the opportunity to build sales enablement capabilities from the ground up. You will shape the tools, programmes, and ways of working that empower the Partnerships team to have more confident commercial conversations. It's a hands-on role with genuine ownership and scope to define success.
Responsibilities
- Build the Sales Portal as the central hub for the Partnerships team, providing easy access to collateral, objection handling, case studies, messaging guidance, and meeting preparation tools.
- Translate BLC’s B2B go-to-market strategy and commercial proposition into practical sales enablement that supports priority account and category activity.
- Own and deliver ongoing sales enablement and training for the Partnerships team, including onboarding, refresher sessions, and the rollout of new tools and materials.
- Develop and manage targeted partner communications through HubSpot and other channels, including ownership of the partner newsletter.
- Own commercial enablement activity around B2B events, coordinating team readiness, account preparation, partner communications, and post-event learning.
- Support the rollout of scalable long-tail partner communications and partner-facing reporting.
- Measure the performance and adoption of programmes, using data and commercial feedback to identify areas for improvement.
- Build repeatable and scalable ways of working across sales enablement, partner communications, and GTM activation.
Requirements
- A background in sales enablement with direct, hands-on experience of building sales enablement tools, playbooks, content, or programmes.
- Strong B2B experience, with a clear understanding of how proof points, tone, and approach differ from consumer marketing.
- Excellent written communication and content skills, with the ability to translate complex commercial propositions into clear, practical materials.
- Experience owning programmes end-to-end, from planning through to delivery, measurement, and optimisation, while managing multiple priorities.
- Commercially minded, with a clear sense of how sales enablement and marketing activity connects to revenue outcomes.
- Comfortable working cross-functionally across commercial, marketing, and partnerships teams.
- At ease operating with autonomy in a build-from-scratch environment.
- A genuine enthusiasm for AI tools and how they can improve marketing and enablement workflows.
- Experience delivering B2B or partner communications, campaigns, or lifecycle activity.
- Familiarity with HubSpot would be a bonus but is not essential.
Skills
- Sales Enablement
- B2B Marketing
- Partnerships
- Content Creation
- Training Delivery
- Communication
- Data Analysis
- Project Management
- HubSpot
- AI Tools
Location
- Leicestershire (HQ)
- London (Holborn)
Work Type
- Hybrid
- Flexible hours
Experience Level
- Mid-level
Benefits
- 25 days annual leave plus public holidays
- Additional day off for birthday
- A Moments that Matter day
- Buy and sell holiday scheme
- A volunteering/fundraising day
- Annual company bonus scheme
- Blue Light Card and exclusive discounts
- Personal growth fund of £450 per year
- Private Medical Insurance
- Auto-enrolment pension scheme via salary sacrifice
- Enhanced Maternity, Partner, Adoption and Shared Parental Leave
- Healthcare cash-back plan
- Colleague Assistance Programme
- Hybrid working and flexible hours
- EV charging and free parking onsite at HQ
- Relaxed dress code
- Modern office space
- On-site gym including free HIIT and stretch classes at HQ
About the Company
- Our mission is simple: make heroes happy. Our members are real-life heroes who keep us all safe, cared for, and thriving. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
- We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
Equal Opportunity
- Blue Light Card is an equal opportunities employer.
- We’re committed to building a diverse and inclusive team where different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
- We make recruiting decisions based on your experience and skills.
- In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.