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About the Role
Forbes Advisor is seeking a Senior Product Manager to lead the scaling of their business formation and management platform. This role involves owning new product and platform development, identifying service opportunities, and automating operational workflows. You will collaborate with stakeholders and cross-functional teams to drive product discovery, development, and delivery in an innovative environment.
Responsibilities
- Lead 0-to-1 product discovery and delivery, taking new service offerings from hypothesis through launch.
- Identify and evaluate new product and service opportunities, including market size, customer demand, competitive landscape, and unit economics.
- Optimize and scale the core platform to support new use cases, additional product lines, and customer growth.
- Collaborate with cross-functional teams (engineering, design, analytics, commercial) to deliver product experiences.
- Design and automate core operational workflows to reduce friction and costs while improving customer experience.
- Partner with sales, LCM, marketing, and partnership teams to define GTM strategy and validate demand.
- Define and manage a structured product backlog, prioritizing initiatives based on impact and strategic alignment.
- Track key performance metrics post-launch, identify areas for improvement, and drive iterative enhancements.
- Act as the central point of communication for the product area, ensuring transparency and managing stakeholder expectations.
- Refine product development practices across the team, bringing experience, structure, and a proactive mindset.
Requirements
- 6+ years of experience in product management, with a strong track record of building 0-1 products and evolving platforms.
- Experience designing and launching workflow automations, operational tooling, or integrations.
- Deep empathy for small business users and experience designing products for SMBs, solopreneurs, or individual business owners.
- Experience across the full product lifecycle, from discovery and definition to delivery and iteration.
- Comfortable with SQL, product analytics tools (Google Analytics, Amplitude, or similar), and financial modeling.
- Experience leading cross-functional teams and managing input from multiple stakeholders.
- Data-driven, with the ability to define and track performance metrics, and use insights to inform decisions.
- Excellent communication and storytelling skills.
- Proficiency in modern prototyping tools (e.g., Figma) to communicate ideas effectively.
- Curious, collaborative, and proactive in identifying new opportunities or resolving blockers.
Skills
- Product Management
- 0-1 Product Development
- Platform Evolution
- Workflow Automation
- Operational Tooling
- Integrations
- Product Lifecycle Management
- SQL
- Product Analytics (Google Analytics, Amplitude)
- Financial Modeling
- Cross-functional Team Leadership
- Stakeholder Management
- Data Analysis
- Performance Metrics Tracking
- Communication
- Storytelling
- Prototyping (Figma)
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Forbes Advisor is a platform focused on business formation and management.
Equal Opportunity
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.