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About the Role
This freelance Senior Project Manager role focuses on Social and Influencer campaigns for a major North American Pharma Client. The position requires core project management disciplines with a focus on analytics-driven deliverables in media, social, and influencer spaces, rather than creative production. Experience with recurring campaign work (paid media launches, always-on social listening, weekly/monthly reporting) is essential, distinguishing it from a linear concept-to-release lifecycle.
Responsibilities
- End-to-end delivery of mid-complexity, multi-channel Social & Influence workstreams, including paid social/digital campaigns, social listening programs, and analytics/GEO reporting.
- Manage timelines and resource plans, ensuring existing frameworks are current and driving follow-up on due tasks.
- Deliver recurring reporting cadences, such as weekly, monthly, and post-campaign decks, on time and to specifications.
- Oversee budget tracking, monthly burn reviews, and forecasting, participating in weekly finance meetings.
- Ensure Quality Control (QC) through the client feedback tracker and adherence to MLR and platform-policy checkpoints.
- Onboard new resources using existing playbooks and maintain shared tools like Smartsheet and SharePoint.
Requirements
- Healthcare/pharma experience.
- Experience managing digital, media, or data/analytics workstreams, not solely creative campaigns or production.
- Financial aptitude, including budget tracking, forecasting, and resource utilization.
- Proficiency with Smartsheet (or similar), Digital routing tools (Ziflow or similar), and strong MS Office/Teams skills.
- Excellent communication, organization, attention to detail, and a proactive, solutions-oriented approach.
Skills
- Paid social media management (Meta, LinkedIn, TikTok)
- Performance media management
- Programmatic advertising
- Search engine marketing
- Digital Out-of-Home (DOOH) advertising
- Social listening tools (Brandwatch, Sprinklr, YouScan, NetBase Quid)
- Generative Engine Optimization (GEO)
- AI search tools (ChatGPT, Perplexity, Gemini)
- Smartsheet
- SharePoint
- Ziflow
- MS Office Suite
- Microsoft Teams
Location
- North America
Work Type
- Freelance
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $70—$85 USD
Benefits
- Competitive benefits package
About the Company
- VML is a global creative company combining brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML operates with a Human First philosophy and is recognized for innovative work, ranking among the world's leading creative companies.
- VML has a global network spanning over 55 markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.
- VML is part of WPP, a trusted growth partner for leading global brands.
- WPP leverages exceptional talent and its agentic marketing platform, WPP Open, to integrate media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- The company is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.