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About the Role
We are seeking an experienced Account Manager or Senior Account Manager to lead client relationships and ensure the successful delivery of integrated marketing and communications projects. This role acts as a key link between clients and internal teams, translating business needs into clear briefs, managing projects, and identifying opportunities for growth.
Responsibilities
- Build strong, trusted relationships with day-to-day client stakeholders.
- Develop a strong understanding of the client’s business, objectives, industry, customers, and competitive environment.
- Act as a primary point of contact for assigned accounts and projects.
- Manage client expectations clearly and professionally.
- Anticipate client needs, risks, and potential issues.
- Ensure clients receive regular, clear, and proactive communication.
- Handle challenging conversations, feedback, and changes in direction constructively.
- Lead projects from briefing through delivery.
- Translate client requests into clear and actionable internal briefs.
- Coordinate internal teams including strategy, creative, production, media, digital, and external partners.
- Establish timelines, responsibilities, milestones, and deliverables.
- Maintain visibility on project status and ensure deadlines are met.
- Identify risks early and develop solutions before they impact delivery.
- Manage multiple projects and competing priorities effectively.
- Ensure work is reviewed internally before being presented to clients.
- Maintain accuracy and attention to detail across all client deliverables.
- Understand the business objective behind each client request.
- Ask the right questions rather than simply taking orders.
- Work with strategy and creative teams to ensure recommendations address the client’s actual business challenge.
- Contribute perspective and ideas during planning and development.
- Identify opportunities to improve the effectiveness of the work.
- Help connect individual projects to the client’s broader business and marketing objectives.
- Provide stronger strategic counsel to clients (Senior Account Manager).
- Challenge briefs constructively when appropriate (Senior Account Manager).
- Help shape account plans and longer-term client priorities (Senior Account Manager).
- Identify emerging client needs and opportunities proactively (Senior Account Manager).
- Understand project scopes, budgets, estimates, and commercial commitments.
- Work with internal teams to develop and manage cost estimates.
- Track scope changes and identify potential scope creep.
- Communicate additional costs or changes in scope clearly with clients.
- Support accurate forecasting, billing, and reconciliation.
- Maintain awareness of account profitability and resource requirements.
- Take greater ownership of account financial performance (Senior Account Manager).
- Identify opportunities for organic growth and expanded client engagements (Senior Account Manager).
- Support account planning, forecasting, and revenue development (Senior Account Manager).
- Bring clarity and direction to internal teams.
- Ensure teams understand client objectives, priorities, and expectations.
- Facilitate productive communication between clients and internal specialists.
- Resolve obstacles and disagreements constructively.
- Maintain momentum when projects become complex or ambiguous.
- Build collaborative relationships across departments.
- Protect the quality of the work while balancing client, timeline, budget, and resource considerations.
- Support and mentor junior account team members.
- Delegate responsibilities appropriately while maintaining accountability.
- Review work and provide clear feedback.
- Help junior team members develop stronger client management and project leadership skills.
- Supervise Account Executives or Account Managers (Senior Account Manager).
- Provide coaching and ongoing performance feedback (Senior Account Manager).
- Help allocate work and manage team capacity (Senior Account Manager).
Requirements
- Typically 3–5+ years of relevant agency, marketing, communications, or client-services experience (Account Manager).
- Demonstrated experience managing projects and client relationships (Account Manager).
- Strong client communication skills.
- Independent project ownership.
- Excellent organization and attention to detail.
- Ability to manage multiple projects simultaneously.
- Strong judgment and problem-solving ability.
- Experience working with cross-functional teams.
- Confidence managing timelines, deliverables, and expectations.
- Basic commercial awareness including budgets, estimates, and scope management.
- Ability to communicate clearly in meetings, presentations, email, and written briefs.
- A proactive mindset and ability to anticipate next steps.
- Typically 5–8+ years of relevant agency, marketing, communications, or client-services experience (Senior Account Manager).
- Demonstrated responsibility for significant client relationships and complex projects (Senior Account Manager).
- Ability to independently lead important client relationships (Senior Account Manager).
- Strong senior stakeholder management (Senior Account Manager).
- Strategic thinking beyond project execution (Senior Account Manager).
- Strong commercial judgment and understanding of account profitability (Senior Account Manager).
- Experience managing complex or integrated programs (Senior Account Manager).
- Ability to identify growth opportunities within existing client relationships (Senior Account Manager).
- Confidence handling difficult client conversations (Senior Account Manager).
- Ability to guide and influence internal teams without relying solely on authority (Senior Account Manager).
- Experience mentoring or managing junior team members (Senior Account Manager).
- Strong ability to anticipate business issues, client needs, and delivery risks (Senior Account Manager).
Skills
- Client Leadership
- Project Ownership
- Strategic Thinking
- Communication
- Commercial Awareness
- Problem Solving & Judgment
- Prioritization
- Cross-Functional Leadership
- Proactivity
- Leadership & Development
Location
- Toronto
Work Type
- Full-time
Experience Level
- Account Manager: 3-5+ years
- Senior Account Manager: 5-8+ years
About the Company
- AV Communications (AVC) is a Toronto-based multicultural marketing agency.
- Mission: To create a more inclusive future through marketing.
- Helps brands connect authentically with Canada's diverse communities through insight-driven strategy, creative, media and digital.
- Recognized as one of Canada's Top Growing Companies by The Globe and Mail's Report on Business for four consecutive years.