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About the Role
In this role, you will advise clients on technical SEO measures and develop well-founded recommendations to sustainably increase their digital visibility and reach. You will analyze websites comprehensively, identifying concrete optimization potential in crawling, indexing, structured data, and technical performance. You will also monitor current developments in Generative Engine Optimization and derive recommendations for content discoverability in AI-powered search systems. You will take responsibility for larger client projects, coordinate relevant stakeholders, and guide participants towards viable results.
Responsibilities
- Advise clients on technical SEO measures and develop well-founded recommendations to sustainably increase their digital visibility and reach.
- Analyze websites comprehensively and identify concrete optimization potential in crawling, indexing, structured data, and technical performance.
- Monitor current developments in Generative Engine Optimization and derive recommendations for content discoverability in AI-powered search systems.
- Take responsibility for larger client projects, coordinate relevant stakeholders, and guide participants towards viable results.
- Conduct keyword research, competitor, and market analyses, interpret results, and develop concrete measures for website development.
- Translate analyses into understandable, prioritized measures and document them structurally, e.g., in the form of actionable tickets.
- Create content for various digital channels of our clients using suitable AI tools and align them with reach and qualified visibility.
Requirements
- At least three years of professional experience in technical SEO.
- Experience in advising clients.
- Completed university degree, comparable training, or other well-founded qualification.
- Good intuition for content on various digital channels.
- Proficiency in crawling, indexing, structured data, and page speed optimization.
- Good knowledge of HTML, CSS, and JavaScript.
- Ability to interpret data and reports from Google Search Console, Google Analytics, and tools like Ahrefs, Semrush, and Sistrix, and derive concrete optimization recommendations.
- Ability to explain technical contexts understandably.
- Ability to coordinate different stakeholders.
- Ability to work in larger client projects in a structured, reliable, and self-responsible manner.
- In-depth AI expertise.
- Active participation in the responsible use of AI.
- Act as an enabler for clients and internally at adesso.
- Very good German and good English language skills enabling confident communication.
Skills
- Technical SEO
- Client consulting
- Website analysis
- Crawling
- Indexing
- Structured data
- Technical performance optimization
- Generative Engine Optimization
- AI-powered search systems
- Keyword research
- Competitor analysis
- Market analysis
- Content creation
- HTML
- CSS
- JavaScript
- Google Search Console
- Google Analytics
- Ahrefs
- Semrush
- Sistrix
- AI tools
- Project management
- Stakeholder management
Experience Level
- Minimum three years of professional experience
Education Level
- Completed university degree
- Comparable training
- Other well-founded qualification