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About the Role

We are seeking a smart, creative, and commercially minded Marketing Executive to join our team and contribute to the growth of FAT Karting League. This is a hands-on marketing role encompassing social media, email, content, design, community, and analysis, requiring a candidate who can think strategically, understand audiences, and leverage performance data.

Responsibilities

Manage and post content across three social media accounts.
Plan content around events, local activities, campaigns, and brand moments.
Create and develop engaging social media content, including graphics and campaign creative.
Write strong, engaging social media copy, captions, and calls to action.
Showcase the stories, personalities, and experiences within the league.
Stay updated on social media trends, formats, and conversations to identify brand opportunities.
Build content plans based on business activities and performance data.
Analyze content performance to improve future content strategies.
Attend selected UK events to capture content and identify shareable stories.
Collaborate with event teams to brief them on necessary content capture.
Identify compelling stories, people, and moments before, during, and after events.
Transform event activities into social media content, email campaigns, and marketing assets.
Contribute to building a comprehensive library of authentic FKL photography and video.
Plan and execute approximately four designed email campaigns per week.
Write engaging email copy and develop clear campaign messaging.
Build email campaigns around events, offers, local activities, and customer journeys.
Set up and monitor automated email sequences.
Test different messaging, creative approaches, and campaign strategies.
Analyze email campaign performance to inform future improvements.
Utilize email marketing for storytelling, brand building, and driving action.
Create graphics and creative assets for social media, email, and advertising.
Design physical marketing materials, including event signage, flyers, and promotional assets.
Ensure consistency with FKL's visual identity and brand guidelines.
Actively engage with the community across social media channels.
Respond to comments, questions, and conversations.
Identify and highlight relevant influencers, drivers, creators, and potential partnerships.
Showcase partners and individuals contributing to the FKL community.
Identify opportunities to amplify stories, relationships, and content.
Seek opportunities to build the FKL brand through relevant people, communities, and partnerships.

Requirements

Around two years of relevant experience.
Strong copywriting and messaging skills.
A good eye for creative design and aesthetics.
Experience with design tools such as Canva and Figma.
Comfortable working with email marketing platforms, preferably HubSpot.
Strong understanding of social media and current content trends.
An eye for good storytelling and the ability to transform everyday activity into engaging content.
Intelligent, commercially aware, and analytical with a genuine interest in understanding marketing effectiveness.
Ability to analyze performance data and translate it into practical marketing decisions.
Organized, proactive, and capable of managing multiple campaigns and deadlines.

Skills

Social Media Management
Content Creation
Graphic Design
Copywriting
Email Marketing
Community Engagement
Partnership Development
Data Analysis
Canva
Figma
HubSpot

Location

Hybrid - Texas, Dallas

Work Type

Hybrid

Experience Level

Around two years of relevant experience

About the Company

FAT Karting League (FKL) is a global arrive-and-drive electric karting league for drivers aged 5–17, founded by former Ferrari F1 engineer Rob Smedley.
We are building a new generation of motorsport focused on talent, development, and competition.
As a growing organization, we plan to expand into other areas of motorsport and offer career development opportunities.
We seek driven individuals who thrive in fast-paced, energetic settings and are motivated by responsibility, progression, and forward momentum.
With regions in the UK, US, and Germany, we are rapidly expanding and building a brand at the intersection of motorsport, technology, competition, and youth development.
We combine a commercial focus with high standards, ownership, and a drive for performance in a dynamic, hands-on environment.
Our culture is built for individuals eager to grow, take responsibility, and help shape a developing business.
We value initiative, teamwork, and continuous improvement in a fast-moving, evolving environment.

Equal Opportunity

FAT Karting League is committed to attracting, recruiting, and retaining the most talented individuals, regardless of age, disability, gender identity, gender expression, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religion, belief, sex, or sexual orientation.
We strive to be a team that supports diversity in the workplace and promotes an inclusive culture in which all team members are respected, empowered, and valued.