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About the Role
The Territory Sales Representative (TSR) in the Away from Home (AFH)/Foodservice division drives sales in a specific geographical area by building relationships with customers, identifying sales opportunities, and meeting revenue targets. The TSR conducts sales visits, provides product demonstrations, and ensures exceptional customer service to drive business growth. This role requires staying informed about industry trends and market developments to support informed decision-making and contributes to Flowers Bakeries' success by promoting products and maintaining its market reputation.
Responsibilities
- Develops and implements strategic sales plans to maximize revenue generation within the assigned territory, including prospecting, cold calling, and scheduling sales visits
- Builds and maintains strong relationships with existing customers, understanding their needs, preferences, and challenges to provide customized solutions and foster loyalty
- Identifies and pursues new business opportunities by prospecting and acquiring new customers, expanding the company's customer base
- Possesses in-depth knowledge of the Flowers Bakeries AFH product offerings, including features, benefits, and applications, and effectively communicate this information to customers through product demonstrations and presentations
- Negotiates customer terms and pricing agreements, leveraging strong communication and negotiation skills to achieve mutually beneficial outcomes
- Accurately record sales activities, customer interactions, and pipeline development using CRM and TPM software. Prepare regular sales reports and forecasts for management review
- Stays informed about industry trends, competitor activities, and market developments, providing insights and recommendations to management to support informed decision-making
- Provides exceptional customer service throughout the sales process, addressing inquiries, resolving issues, and ensuring customer satisfaction
- Collaborates with internal teams, including marketing, customer service, and product development, to coordinate sales efforts, address customer needs, and optimize overall business performance
- Stays updated on product knowledge, sales techniques, and industry trends through training programs, workshops, and self-directed learning initiatives to enhance sales effectiveness and professional development
Requirements
- 3+ years of sales experience with a proven track record in a similar role (preferable in foodservice)
- Willingness to travel within the assigned territory as required (65–75% of the week)
- Experience negotiating customer terms and pricing agreements, leveraging strong communication and negotiation skills to achieve mutually beneficial outcomes
- Ability to build and maintain customer relationships
- Equivalent combination of education, experience, and skills may supplement above minimum job requirements
Work Type
- Full-time
Experience Level
- 3+ years
Education Level
- Bachelor's degree in Business Administration, Marketing, or a related field
Salary/Compensations
- 85000 - 90000
- up to $90k
Benefits
- Comprehensive health and medical benefits
- 401(k) Retirement savings plan
- Professional growth and leadership training
- Paid vacation, holidays, and parental leave
About the Company
- Flowers Foods, Inc. (NYSE:FLO) is a leading producer of packaged bakery goods in the United States with 2024 sales of $5.1 billion.
- Brands include Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake.
- The company fosters a culture that values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.
- Flowers Foods is committed to innovation and community.
Equal Opportunity
- Flowers is an Equal Opportunity Employer.
- Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law.