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About the Role
This role is a senior, hands-on Account Director position focused on leading new business and bringing established agency discipline to an entrepreneurial team. The role requires in-depth retail and foodservice knowledge, on-premises marketing experience, and omnichannel program leadership. You will be the senior day-to-day client lead, accountable for account delivery, scope, and commercial performance, managing a continuous flow of mixed-complexity briefs.
Responsibilities
- Own intake, brief clarification, complexity tiering, quarterly priorities, capacity planning, and delivery governance.
- Establish workback schedules, dependencies, approval gates, and clear responsibilities with project-management support.
- Lead the adoption of project management tools and standard templates for briefs, estimates, status reports, decisions, changes, and time tracking.
- Personally prepare or challenge briefs, scopes, and schedules when needed.
- Maintain a single portfolio view, surface delivery conflicts early, and negotiate realistic solutions over unachievable commitments.
- Establish trusted client relationships and present an initial account-health and improvement plan based on feedback, workload, and delivery data.
- Build trusted relationships across shopper, brand, sales, foodservice/on-premises, procurement, and studio stakeholders.
- Coordinate retailer, restaurant-group, and independent-operator interfaces through agreed client processes.
- Lead presentations, status meetings, and business reviews, translating objectives into clear briefs and success measures.
- Consolidate feedback, identify authorised decision-makers, and secure documented approvals.
- Challenge conflicting priorities, incomplete briefs, scope changes, and compressed timelines with practical recommendations.
- Build client confidence through reliable delivery and commercially useful advice.
- Identify organic growth opportunities, develop proposals with relevant specialists, and ensure additional work is properly scoped and funded.
- Focus initially on establishing a strong client/brand account rather than unrelated new-business prospecting.
- Lead assigned account and project management support, coordinating shared discipline leaders and external partners with President backing.
- Set outputs, owners, and deadlines, mentor team members, and resolve delivery disagreements.
- Integrate external creative and strategic experts into one workflow, holding senior contributors accountable while respecting discipline ownership.
- Own account and project financial performance against targets across estimates, SOWs, resource budgets, POs, supplier commitments, change orders, and billing.
- Review actual hours, committed costs, and forecast cost-to-complete to identify over-servicing and margin erosion early.
- Keep agency fees, external delivery costs, and media spend distinct.
- Secure approvals before incremental work or spending within delegated authority, escalating material commercial exceptions to the President.
- Work with business strategy, creative strategy, and conversion specialists to connect business objectives, shopper/guest insights, central ideas, and retailer/operator needs.
- Challenge whether recommendations fit the occasion, meet the brief, and can be delivered within scope.
- Preserve strategic continuity without replacing specialist leadership.
- Translate core campaign platforms into channel-specific shopper journeys across retail, QSR, dining, and digital touchpoints.
- Shape briefs, messaging maps, and activation toolkits tailored to promotional calendars, menus, and franchise vs. independent rollouts.
- Coordinate media dependencies with specialist teams (foundational media knowledge preferred).
- Oversee pre-shop asset production, media deployment, and master-toolkit handoffs to client and internal studios.
- Manage specialized partners for French adaptation, microsites, contest administration, and prize planning.
- Enforce rigorous version control, proofing, and documented brand, legal, language, and technical approvals.
- Agree on success metrics with client teams to turn conversion, participation, and sales data into actionable recommendations.
- Deliver timely performance reporting tied to campaign briefs while tracking internal delivery health and financial performance.
Requirements
- 8+ years of agency experience with Account Director-level ownership of major clients and complex integrated programs.
- Background in integrated, shopper, or commerce agencies with direct use of structured briefing, resourcing, workflow, and financial-control processes.
- Proven record of implementing delivery systems, managing risk, and establishing practical processes in a smaller agency environment.
- Strong budgeting, scoping, margin management, and experience directing cross-functional teams and external partners.
- In-depth knowledge of grocery, convenience, and liquor channels, major retail banners, provincial differences, and local promotional/approval processes.
- Demonstrated leadership of on-premises marketing programs and deep knowledge of QSR, restaurant group, and independent operator dynamics, including menu, POS, and rollout needs.
- Ability to connect pre-shop, digital, retail, and on-premises touchpoints into coherent programs with clear briefs and success metrics.
- Excellent writing, presentation, and negotiation skills.
- Proficiency in Excel, PowerPoint, and structured project management tools.
- Relevant degree or equivalent experience.
- Sector experience across CPG, food/beverage (including alcohol), retail, or hospitality.
- Familiarity with local regulatory considerations, category approval processes, and Quebec-market/French-adaptation requirements (French capability is an asset).
Skills
- Retail knowledge
- Foodservice knowledge
- On-premises marketing
- Omnichannel program leadership
- Client relationship management
- Project management
- Workflow management
- Operational leadership
- Budget management
- Team leadership
- Campaign strategy
- Retail activation
- Production oversight
- Analysis and reporting
- Excel proficiency
- PowerPoint proficiency
- Structured project management tools proficiency
- Writing skills
- Presentation skills
- Negotiation skills
Experience Level
- Senior
- 8+ years
Education Level
- Relevant degree or equivalent experience
Salary/Compensations
- $115,000 - $125,000 a year
About the Company
- Our client is an independently owned omnichannel marketing agency focused on insight-led shopper marketing, conversion and sales lift.
- Bring the rigour of a larger agency to a business where your contribution is visible. You will work directly with the President, shape how a major account operates and help a senior integrated team deliver strong client outcomes without unnecessary bureaucracy.
Equal Opportunity
- AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.
- Accessibility: If you need any accommodations during the interview process, please let us know.