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About the Role
The Audience Marketing Specialist is responsible for executing performance marketing initiatives to grow audiences across MM+M, PRWeek, Campaign, and MCK. This role streamlines data collection, maintains subscriber databases, and executes monthly analytics workflows, combining hands-on paid campaign management with operational support to drive new reader acquisition and optimize revenue generation.
Responsibilities
- Plan, build, and execute paid acquisition campaigns across SEM, paid social, and programmatic advertising networks.
- Test and optimize growth tactics including retargeting, native advertising, affiliate partnerships, and sponsored content programs.
- Monitor daily spend, creative performance, and conversion paths to AB test ad copy, landing pages, and audience targeting.
- Maintain monthly KPI trackers across all portfolio brands, consolidating performance across paid channels, SEM, social platforms, and site traffic.
- Process subscriber reclassifications, perform data verification checks, and manage newsletter counts and onboarding tracking systems.
- Extract lead and requestor data for webinars, e-books, and CPL programs, and deliver print order counts.
- Build, deploy, track, and manage incentive payments for audience surveys.
- Conduct competitive analysis and research market trends to identify growth channels and audience segments.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
- 3+ years of experience in digital marketing, paid media, or audience development.
- Hands-on experience or working knowledge of managing search engine marketing (SEM), paid social ads platforms (LinkedIn, Meta), and programmatic/display networks.
- Proficient with spreadsheets (Google Sheets, Excel formulas, pivot tables) and cross-platform analytics.
- Exceptional organizational skills with a proven ability to manage ad budgets, media schedules, and database workflows simultaneously.
- Strong written, verbal, and visual communication skills.
- Ability to quickly learn proprietary publishing technologies, marketing automation tools, and database systems.
Skills
- SEM (Google Ads)
- Paid social (LinkedIn, Meta)
- Programmatic advertising
- Spreadsheets (Google Sheets, Excel formulas, pivot tables)
- Cross-platform analytics
- Data management
- Audience development
- Performance marketing
- Growth marketing
- A/B testing
- Competitive analysis
- Market research
Location
- Remote
Work Type
- Full-time
Experience Level
- 3+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $55,000–$60,000
Benefits
- Competitive compensation package
- Paid annual vacation, holiday and sick time off
- Comprehensive health plans including medical, dental and vision
- Competitive 401(k) investment options and generous company matching program
- Life insurance
- Commuter benefits
- Employee referral awards
- Tuition reimbursement
- Training opportunities
- Three Week “Work from Anywhere” benefit
About the Company
- Haymarket Media, Inc. is an award-winning specialist content and information company with more than 30 market-leading media brands.
- Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels.
- Haymarket Media Group is a privately-owned media, data and information company shaping a better future with remarkable content for specialist audiences.
- The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands.
- Haymarket’s portfolio consists of more than 70 market-leading brands.
- As a Certified B Corporation, we’re proud to be part of a community of companies working together for change.
Equal Opportunity
- An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.