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About the Role
We are seeking an analytical and creative CRM Marketing Manager to strategize and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention, and winback. This role will grow existing CRM eCommerce programs within the UK, FR, and DE, and build new programs in Spain and Italy, working closely with cross-functional teams to execute marketing campaigns and develop customer experience enhancements.
Responsibilities
- Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
- Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region.
- Partner with the eComm team to evolve and optimize Fender EMEA’s overall customer engagement and conversions, and drive growth of CRM channel impact.
- Drive ongoing optimization through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices.
- Utilize customer data and insights to segment audiences, ensuring personalized communications that are relevant and effective.
- Monitor and analyze CRM campaign performance metrics to optimize effectiveness and ROI, and report campaign metrics to leadership.
- Manage the end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and performance analysis.
- Lead internal and external design and copy resources to drive asset and content creation and delivery.
- Work closely with the MarTech team and external vendors to maintain and enhance the CRM platform, ensuring data accuracy, integrity, and compliance with regulations.
- Own the QA process for emails and related landing page content.
Requirements
- Demonstrable experience in lifecycle/CRM, email marketing, and marketing automation, with the expertise to lead and optimize customer lifecycle programmes.
- Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale.
- Expert experience in CRM and MarTech tools such as Iterable, Wunderkind, Google Analytics, Demandware, etc.
- Strong understanding of customer segmentation, behaviour, and consumer insights.
- Notable experience in consumer-facing product marketing and subscription-based products.
- Background in content planning, briefing, and strategy.
- Ability to see from the consumer’s perspective and serve as their advocate.
- Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships.
- Demonstrated critical thinking skills with an ability to make decisions for the business.
- Team player; ability to work proactively with all business divisions and drive results.
- Previous experience building a CRM program.
- Experience managing projects through Workfront, JIRA, or similar platforms.
- Solid understanding of GDPR and its effects on CRM.
- Effective cross-functional communication and organisational navigation.
Skills
- CRM
- Email Marketing
- Marketing Automation
- Audience Segmentation
- A/B Testing
- Customer Databases
- Iterable
- Wunderkind
- Google Analytics
- Demandware
- Content Planning
- Project Management
- GDPR
Location
- UK
- FR
- DE
- Spain
- Italy
Work Type
- Full-time
Experience Level
- Manager
Education Level
- BA/BS in Marketing, Communications, or a related field is a plus
Benefits
- Medical
- Dental
- 401(k)
- Paid time off
- Equipment purchase program
About the Company
- Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others.
- For more information, visit www.fender.com.
Equal Opportunity
- Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, colour, religion, disability, veterans’ status, sexual orientation, or any other protected factor.