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About the Role
WPP Media is seeking an experienced, detail-oriented, and collaborative Senior Associate to join the Direct Activation team. This role is crucial for executing complex media investment strategies across traditional broadcast (Radio) and Digital Direct channels, managing the full media investment lifecycle, and mentoring junior team members.
Responsibilities
- Translate approved client media strategies into precise media buys across TV, Radio, and Digital Direct channels.
- Maintain end-to-end stewardship of media investments, including buy entry, insertion orders, vendor negotiations, and trafficking coordination.
- Utilize Media Ocean daily to execute, track, maintain, and reconcile all media buys.
- Deal directly with publisher and media sales representatives to evaluate proposals, negotiate value, and secure optimal placements.
- Act as a key senior resource and right hand to team leadership, representing the activation team in client, agency, and vendor meetings.
- Collaborate with Planning, Strategy, and Ad Operations teams to ensure accurate campaign launches and performance against client KPIs.
- Support the development and professional growth of junior team members.
- Conduct pre-campaign checks and post-campaign analysis to track delivery, identify performance discrepancies, and implement optimization strategies.
- Maintain accurate documentation of buy changes, client budgets, and investment trackers.
- Oversee financial reconciliation to ensure timely and accurate billing and vendor payments.
Requirements
- 1-2 years of direct media buying/investment experience in an agency or media environment.
- Strong, hands-on daily experience with Media Ocean is required.
- Proven track record in traditional broadcast Radio and Digital Direct media buying.
- Demonstrated experience dealing directly with media sales reps and publishers for direct digital activations.
- High comfort level managing large budgets, complex media grids, and detailed campaign metrics.
- Strong verbal and written communication skills with the confidence to represent the team in client and vendor meetings.
Skills
- Media Ocean
- Traditional broadcast Radio
- Digital Direct media buying
- NLogic (preferred)
- Lens (preferred)
- Vendor management
- Numerical skills
- Analytical skills
- Communication skills
- Leadership skills
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior Associate
- 1-2 years of experience
Education Level
- College degree or University education in Marketing, Advertising, Communications, or a related field is an asset.
Salary/Compensations
- $45,000—$65,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
- We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.