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About the Role
The GrowthX team is seeking a Demand Signals Specialist to help transform signal-led strategy into actionable audiences for campaigns, field marketing, journey architecture, and activation channels. This role is crucial for building the audience foundation of a dynamic demand model.
Responsibilities
- Build account and contact audiences based on strategic direction.
- Utilize tools like Clay and Common Room for audience creation, enrichment, segmentation, and research.
- Apply filters, exclusions, segmentation logic, and suppression rules to audience builds.
- Support both planned campaign audiences and signal-triggered growth motions.
- Prepare audience outputs for various teams including campaign managers, field marketing, and xDRs.
- Communicate audience details such as size, coverage, and data gaps.
- Ensure audiences are structured for downstream systems like Salesforce and Marketo.
- Own audience QA and data quality checks, reviewing for accuracy, duplication, and fit.
- Flag issues, gaps, or unexpected findings to stakeholders.
- Recommend adjustments based on audience limitations.
- Document audience logic and QA findings.
- Partner cross-functionally with GrowthX leaders, campaign managers, and other teams.
- Clarify build requirements, timelines, and handoff expectations.
- Support a consistent audience operating model across Okta or Auth0 platform priorities.
Requirements
- 1–3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales operations, data operations, or a related field.
- Strong attention to detail and comfort working with structured data, lists, filters, segmentation logic, and QA processes.
- Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms.
- Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs.
- Ability to communicate audience size, coverage, data gaps, and QA findings clearly to stakeholders.
- Strong organizational skills and ability to manage multiple audience requests, timelines, and handoffs.
- Curiosity about AI, signal-led demand generation, data enrichment, and modern GTM technology.
- Ability to work cross-functionally with campaign, field, journey, marketing automation, and growth teams.
- Experience building or supporting B2B account/contact audiences.
- Experience with Clay, Common Room, Salesforce, Marketo, 6sense, or similar platforms.
- Basic understanding of B2B buyer personas, buying groups, account segmentation, lifecycle stages, and campaign activation needs.
- Experience using formulas, logic, filters, or workflow tools to organize and manipulate data.
- Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.
Skills
- Audience build
- Audience enrichment
- Audience segmentation
- Audience QA
- Audience activation
- Data quality checks
- Cross-functional collaboration
- Marketing operations
- Growth operations
- Campaign operations
- Demand generation
- Sales operations
- Data operations
- B2B marketing systems
- B2B sales systems
- Salesforce
- Marketo
- 6sense
- Clay
- Common Room
- Account data management
- Contact data management
- Deduplication
- Exclusions
- Audience handoffs
- Communication
- Organizational skills
- AI
- Signal-led demand generation
- Data enrichment
- GTM technology
- Buyer personas
- Buying groups
- Account segmentation
- Lifecycle stages
- Campaign activation
- Formulas
- Logic
- Filters
- Workflow tools
- B2B SaaS
- Cybersecurity
- Identity
- Developer platforms
- Enterprise technology
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 1-3+ years
Salary/Compensations
- $80,000—$110,000 USD (California, Colorado, Illinois, New York, Washington)
- $69,000—$94,600 CAD (Canada)
Benefits
- Equity
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Flexible spending account
- Paid leave (including PTO and parental leave)
- RRSP with a match (Canada)
- Healthcare spending (Canada)
- Telemedicine (Canada)
About the Company
- Okta secures AI by building trusted, neutral infrastructure that enables organizations to safely embrace the new era of AI.
- Okta is a global community spanning over 20 offices worldwide, united by a drive to innovate.
- The company offers an immersive, in-person onboarding experience designed to accelerate impact and connect new hires to the mission and team from day one.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.
- Okta also considers for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
- Reasonable accommodation is available to complete any part of the job application, interview process, or onboarding.