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About the Role
Lean In seeks a strategic and scrappy Senior Marketing Manager to build the marketing engine for its community platform, Lean In Connect, and its associated programs (Lean In Circles, Lean In Girls, and Company Programs). This role will own the acquisition and retention of users, encompassing go-to-market planning, multi-channel strategy, and advertising for new and existing products. The position reports to the Head of Product and collaborates with Programs and Content leads. The team is lean, leverages AI for efficiency, and maintains a human voice and judgment.
Responsibilities
- Craft and execute advertising strategy, primarily driving individual women into Lean In Connect and Circles.
- Own the ad budget and channel mix, modeling CPA and activation assumptions to make deliberate trade-offs.
- Own creative aspects including ad design, copy, landing pages, and signup flows.
- Design experimentation plans, including testing strategies, objectives, and scaling criteria.
- Track and analyze performance against KPIs (traffic, conversion rate, CPA) and communicate learnings to stakeholders.
- Own acquisition and retention across channels, focusing on bringing users in and keeping them active.
- Craft and execute multi-channel marketing strategies, with an emphasis on social and email.
- Build marketing campaigns for programs like Company Programs, Lean In Girls, Circles, and Networks.
- Own campaigns and always-on marketing efforts end-to-end, including ideation, copywriting, building, and deployment.
- Identify target personas and define audience segments for campaigns.
- Build and run go-to-market plans for new offerings from concept through launch and post-launch optimization, focusing on growth and conversion.
- Own marketing levers to achieve stated KPIs for each initiative.
- Own positioning and messaging for launches and partner with Communications on press moments.
Requirements
- 5-7+ years in growth, performance, or acquisition marketing, with strength in both B2C and B2B.
- Track record of data-driven marketing and strong analytic skills, including A/B testing, conversion optimization, and independent experimentation.
- Experience owning a media budget and determining channel mix, with evidence of improving efficiency.
- Experience building and running go-to-market plans end-to-end.
- Habit of testing new acquisition channels.
- Strong creative instincts, with the ability to write copy and direct design.
- Strong cross-functional partnership skills, working with Content, Product, and Comms as a peer.
- Proactive communication skills to align stakeholders and provide status updates.
- Demonstrated ability to drive intersectional, inclusive marketing outcomes.
- Strong commitment to equity and inclusion.
- Passion for the missions of Lean In, Option B, and the Dave Goldberg Scholarship Program.
Skills
- Growth marketing
- Performance marketing
- Acquisition marketing
- B2C marketing
- B2B marketing
- Data-driven marketing
- Analytics
- A/B testing
- Conversion optimization
- Experimentation
- Media budget management
- Channel mix strategy
- Go-to-market planning
- Creative development
- Copywriting
- Design direction
- Cross-functional collaboration
- Stakeholder management
- Intersectional marketing
- Inclusive marketing
- Social media marketing
- Email marketing
Experience Level
- Senior
Salary/Compensations
- $150,000 - $170,000 a year
- Performance Bonus: Up to 15% of base salary annually
Benefits
- Medical, dental, and vision insurance
- 401(k) with a 4% employer match
- Generous paid time off
- Additional benefits designed to support well-being and long-term success
About the Company
- The Sandberg Goldberg Bernthal Family Foundation (SGBFF) works to build a more equal and resilient world through four initiatives: LeanIn.Org, LeanInGirls.Org, OptionB.Org, and the Dave Goldberg Scholarship Program.
- Through community, research-based content, and programs, SGBFF helps women and allies build the skills, confidence, and networks they need to reach their full potential.
- Lean In reaches thousands of partners, volunteer leaders, and community members globally with free programs and products that inspire and equip women to lead.
Equal Opportunity
- The Sandberg Goldberg Bernthal Family Foundation is committed to Equal Employment Opportunity without regard to age, race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.
- It's important to us that people of all identities and backgrounds see themselves represented and included in our work, so we actively encourage people of all identities and experiences to apply.