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About the Role

The Marketing and Audience Development Manager will develop and deliver lead-generation, acquisition, and engagement activities across events, webinars, content, and digital campaigns, working across Marketing and Issuer & Investor Relations. This role combines hands-on marketing delivery with an audience-first and commercially minded approach, using data and insight to grow communities and support commercial growth.

Responsibilities

Develop and deliver audience acquisition and lead-generation strategies to grow priority issuer and investor communities.
Partner with Issuer & Investor Relations to identify priority organisations, audience segments, and growth opportunities, translating these into targeted marketing activity.
Find opportunities to reach new audiences through webinars, content marketing, paid promotion, annual partnerships, and other acquisition channels.
Develop nurture journeys that move newly acquired leads and existing audiences towards deeper engagement and event participation.
Build year-round engagement activity that maintains relationships with key communities between individual event campaigns.
Find opportunities to re-engage existing or dormant audiences and strengthen their relationship with the wider portfolio.
Test new acquisition and engagement approaches, scaling activity that delivers high-quality and commercially relevant leads.
Plan and deliver multi-channel campaigns across email, digital, social media, website, content, partnerships, and other relevant channels.
Manage audience marketing across the full event lifecycle, from launch and acquisition through to registration, attendance, and post-event engagement.
Plan and deliver webinars, content campaigns, and other lead-generation initiatives that provide valuable audience touchpoints throughout the year.
Develop targeted messaging, content, and audience journeys that reflect the interests and needs of different issuer and investor groups.
Collaborate across Marketing, Issuer & Investor Relations, Content, and Sales to ensure audience activity supports wider event and commercial objectives.
Use audience, CRM, and campaign data to understand audience behaviour, identify gaps, and guide targeting, segmentation, and nurture activity.
Track performance against targets including audience growth, engagement, qualified leads, registrations, conversion, and marketing-attributed revenue.
Handle both the volume and quality of leads generated, ensuring activity remains focused on audiences relevant to event and commercial objectives.
Analyse campaign performance to understand which audiences, channels, and messages deliver the strongest results, and optimise activity accordingly.
Share audience insights and recommendations with Marketing and Issuer & Investor Relations colleagues to guide future strategy.
Ensure marketing and audience acquisition activity aligns with relevant data protection and GDPR requirements.

Requirements

Experience in marketing, audience development, demand generation, or lead generation, ideally within B2B events, media, or professional services.
Strong understanding of multi-channel audience acquisition, lead generation, and nurture.
Experience delivering events, webinars, content campaigns, or other audience engagement activity.
Experience using CRM and marketing automation platforms for segmentation, targeting, and campaign delivery.
Strong analytical skills, with confidence using data and insight to improve audience and campaign performance.
Excellent communication, organisational, and project management skills.
A commercially minded, collaborative, and proactive approach, with a focus on growing and deepening valuable audience relationships.
Experience working with issuer, investor, or other professional B2B audiences.
Experience using campaign and audience data to measure qualified leads, conversion, and marketing-attributed revenue.

Skills

Marketing
Audience Development
Demand Generation
Lead Generation
B2B Events Marketing
Media Marketing
Professional Services Marketing
Multi-channel Marketing
CRM Platforms
Marketing Automation Platforms
Data Analysis
Communication
Organisation
Project Management
Webinar Delivery
Content Campaign Delivery
Audience Engagement

Work Type

Hybrid

Benefits

Generous annual leave
Medical cover
Inclusive parental leave packages
Subsidised gym memberships
Opportunities to give back to the community

About the Company

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you.
With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

Equal Opportunity

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued.
A supportive workplace is one where employees feel they can be themselves and operate to their full potential.
We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
We are a disability confident employer and Valuable 500 signatory.