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About the Role
The Digital Marketing Executive role sits within the Digital Acquisition team, responsible for managing digital channels to acquire new Cards across consumer and commercial portfolios. This position offers an excellent opportunity to leverage and build digital and performance marketing skills while driving tangible business growth in a fast-paced environment.
Responsibilities
- Own Digital Acquisition capabilities to drive growth and efficiency in acquiring new Cardmembers.
- Manage end-to-end dynamic offer personalization strategy and execution within Cardshop, ensuring continuous performance improvement.
- Maximize product/campaign (consumer & commercial) awareness and performance on-site through best-in-class content and UX.
- Champion best practice for digital content and UX, factoring in cross-device behavior trends.
- Leverage competitor and market research to identify opportunities to improve online acquisition journeys.
- Collaborate with key stakeholders including COE, Compliance, Product teams, Risk, and other key stakeholders to align and plan for upcoming initiatives and capabilities.
- Regularly update wider business teams and senior leadership on project statuses.
Requirements
- Highly professional, confident, and personable with high levels of energy and a proactive attitude.
- Organized to work in a fast-paced environment and able to manage multiple projects and deadlines, prioritizing effectively.
- Essential to be a team player able to work collaboratively with a variety of internal groups.
- Ability to drive projects independently.
- Employment eligibility to work with American Express in the country is required; the company will not pursue visa sponsorship.
- Offer of employment is conditioned upon successful completion of a background verification check, subject to applicable laws and regulations.
Skills
- Digital Marketing
- Digital Product Management
- User Experience (UX)
- Analytical skills
- Project management
- UX and digital journey optimizations
- Communication skills
- Relationship management skills
- Organizational skills
- Attention-to-detail
Work Type
- Hybrid
- Onsite
- Virtual
Salary/Compensations
- Competitive base salaries
- Bonus incentives
Benefits
- Support for financial well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- International Card Services (ICS) brings together International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as Commercial Large Market sales and account development teams.
- ICS issues Cards in 27 countries and is responsible for two Joint Ventures covering around a dozen countries.
- Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.
- American Express culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors.
- Unwavering commitment to back customers, communities, and colleagues.
- Operate with a strong risk mindset, ensuring the brand promise of trust, security, and service is upheld.
- Team Amex offers powerful backing with comprehensive support for holistic well-being and opportunities to learn new skills, develop as a leader, and grow careers.
- At Amex, voices and ideas matter, work makes an impact, and together, the future of American Express is defined.