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About the Role
Fanatics Collectibles is seeking a Senior Product Manager to set and execute the strategy for Japan sports trading card products, focusing on NPB and J.League licensed products. This role involves product planning and execution across multiple properties, collaborating with various internal teams and external licensors. The ideal candidate possesses deep knowledge of Japanese baseball and football, strong attention to detail, and the ability to manage multiple deadlines.
Responsibilities
- Create the annual product release plan for the Japan sports portfolio, with a focus on NPB and J.League products.
- Develop product strategies and concepts that reflect each license, team, athlete, and collector audience.
- Create sales volume forecasts with the Sales team and profitability targets with the Finance team.
- Define product composition, including the selection of teams, athletes, and content, and coordinate the cross-functional team through product development.
- Work with Sales to identify necessary SKUs to maximize revenue while minimizing SKU proliferation and COGS.
- Deliver forecast revenue and profit within the approved budget.
- Partner with the Licensing team to confirm required rights are in place and used effectively across the product portfolio.
- Act as a key point of contact for licensors and ensure products follow all brand guidelines and approval requirements.
- Maintain an up-to-date understanding of NPB and J.League teams, rosters, athletes, seasons, milestones, rivalries, and historic moments to guide product decisions.
- Engage with collectors, fans, retailers, and distributors to understand demand and product purchase behavior drivers.
- Prepare presentations for line reviews, customer meetings, licensor meetings, and corporate reviews.
- Lead the creation of product assets and sales content for marketing and online listings.
- Review product performance and fan/collector feedback, and recommend changes to future releases.
Requirements
- Deep knowledge of both NPB and the J.League, including current and historical teams, athletes, competitions, key moments, and fan bases.
- Strong understanding of Japanese sports culture and the local sports collectibles market.
- Good understanding of sports licenses, rights, brand guidelines, and product approval processes.
- Knowledge of trading card, collectible, and licensed consumer product trends.
- Ability to coordinate effectively across functions, within the region, and with global teams in a fast-paced environment.
- Sound commercial judgment and the ability to translate sports knowledge and collector insight into clear product decisions.
- Proven ability to manage multiple projects, deadlines, and priorities.
- Fluency in both Japanese and English is required, with excellent written and verbal communication skills in both languages.
- Strong working knowledge of Word, PowerPoint, and Excel.
- Strong attention to detail and organizational skills.
- Ability to think creatively and strategically while also delivering consistently.
- Bachelor's degree or equivalent experience in marketing, business, or a related field.
Skills
- Product Management
- NPB
- J.League
- Trading Cards
- Collectibles
- Licensed Consumer Products
- Licensing
- Sales Forecasting
- Profitability Analysis
- Product Development
- SKU Management
- Brand Guidelines
- Product Approval Processes
- Market Research
- Presentation Skills
- Marketing
- Cross-functional Collaboration
- Japanese Language Fluency
- English Language Fluency
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
Location
- Japan
Work Type
- Full-time
Experience Level
- 5-10+ years of physical product management experience within sports, trading cards, collectibles or licensed consumer products strongly preferred.
- A track record of delivering revenue and profitability targets and managing product budgets, forecasts and complex development timelines.
- Demonstrated ability to coordinate effectively across Sales, Finance, Licensing, Design, Marketing and Operations, both within the region and globally.
- Demonstrable depth of knowledge of both NPB and the J.League, covering teams and athletes past and present.
- Experience working directly with licensors and managing rights, brand guidelines and formal product approval processes.
Education Level
- Bachelor's degree or equivalent experience in marketing, business or a related field.
About the Company
- Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing the presence and reach for its hundreds of sports partners globally.
- Fanatics operates across Commerce, Collectibles, and Betting & Gaming.
- The company has an established database of over 100 million global sports fans and a global partner network with approximately 900 sports properties.
- Fanatics has over 2,000 retail locations, including Lids stores.
- Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology, aiming to be the global leader in next-generation collectibles.
- Fanatics Collectibles leverages the broader Fanatics ecosystem, including its digital sports platform and fan engagement.