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About the Role
This role involves owning product marketing for Content Transformation, working directly with the Global Head of Strategy and the Global Head of Product. The audience includes enterprise clients and WPP teams. The products are technical, requiring specialist knowledge and tailored value propositions for different stakeholders like CMOs, CIOs, procurement leads, and content operations directors. This is a generalist role within a startup team, requiring the individual to architect and execute tasks such as writing copy, building decks, producing use cases, and assembling sales documentation. As the pillar scales, the role will evolve into a specialized strategic function.
Responsibilities
- Partner with product management to align the value proposition with market priorities and tailor the technical value proposition of complex products to specific audiences.
- Define how Meridian and the diagnostic suite are described in language that resonates with enterprise buyers.
- Understand competitive landscape and ensure differentiation is clear in all communications.
- Identify buyer segments, their problems, entry points, and information needs.
- Translate product requirements and capabilities into effective marketing and sales materials.
- Build sales enablement materials including narratives, decks, one-pagers, competitive positioning, case studies, and RFP content.
- Produce written content for marketing and strategy purposes.
- Incorporate buyer feedback and market evidence into the product roadmap.
Requirements
- At least ten years of relevant experience in product marketing, consulting, strategy, product management, marketing, or communications.
- Deep technical and market knowledge of the software landscape, including architecture, integration, and data.
- Experience marketing an AI product is a strong advantage.
- Background in complex business-to-business selling with multiple stakeholders, competing priorities, and long decision cycles.
- Demonstrated ability to translate technical capability into business value for different audiences.
- Experience with competitive analysis and segmentation, translating insights into positioning.
- Proven track record of building enablement material that sellers utilize.
- Comfort with ambiguity and ability to work without a template.
- Ability to write well and quickly, holding a strategic view while producing artifacts.
- Exposure to content operations, marketing technology, digital asset or content management platforms, or agency and consultancy environments is a bonus.
Skills
- Product Marketing
- Strategy
- Product Management
- Marketing
- Communications
- Technical Writing
- Competitive Analysis
- Customer Segmentation
- Sales Enablement
- AI Product Marketing
- B2B Sales
- Content Operations
- Marketing Technology
- Digital Asset Management
- Content Management Platforms
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 10+ years
About the Company
- VML is a global creative company combining brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML operates with a Human First philosophy and is recognized for innovative work, ranking among the world's leading creative companies.
- VML has a global network spanning over 55 markets.
- VML is part of WPP, a trusted growth partner for leading brands.
- WPP is the world's largest marketing and communications services company.
- Enterprise Solutions within WPP focuses on the systems behind global brands' marketing efforts.
- Content Transformation is a new pillar within WPP Enterprise Solutions, aiming to rewire how content is created, managed, and activated using AI.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- WPP is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.