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About the Role

This role involves owning product marketing for Content Transformation, working directly with leadership to define go-to-market strategy, positioning, messaging, and sales enablement materials. You will help build the category while marketing technical products to enterprise clients and internal sales teams, requiring a deep understanding of technical value propositions for diverse stakeholders.

Responsibilities

Partner with product management to align the value proposition with market priorities and tailor technical value propositions to specific audiences.
Define how products are described in language that resonates with enterprise buyers.
Understand competitive landscape and ensure differentiation is clear in all communications.
Identify buyer segments, their problems, entry points, and communication needs.
Translate product requirements and capabilities into effective marketing and sales materials.
Build sales enablement materials including narratives, decks, one-pagers, competitive positioning, case studies, and RFP content.
Produce written content, acting as both a writer and strategist.
Incorporate market feedback and buyer requirements into the product roadmap.

Requirements

At least ten years of relevant experience in product marketing, consulting, strategy, product management, or marketing and communications.
Deep technical and market knowledge of the software landscape, including architecture, integration, and data.
Experience marketing an AI product is a strong advantage.
Background in complex business-to-business selling with multiple stakeholders and long decision cycles.
Demonstrated ability to translate technical capability into business value for different audiences.
Comfort with ambiguity and ability to work without a template.
Ability to hold a strategic view while also producing tangible work products.
Experience with competitive analysis and segmentation, translating insights into positioning.
Track record of building enablement material that sellers utilize.
Ability to write well and quickly.

Skills

Product Marketing
Go-to-Market Strategy
Positioning
Messaging
Sales Enablement
Content Creation
Technical Writing
Competitive Analysis
Customer Segmentation
Product Management Collaboration
AI Product Marketing
Complex B2B Sales
Market Analysis
Content Operations
Marketing Technology
Digital Asset Management
Content Management Platforms

Location

Global

Work Type

Full-time

Experience Level

10+ years

About the Company

WPP is the world's largest marketing and communications services company.
WPP Enterprise Solutions designs, builds, and operates growth systems for businesses, focusing on transformation and modernization.
Content Transformation is a new pillar within WPP Enterprise Solutions, focused on rewiring how content is created, managed, and activated using AI.
WPP is a trusted growth partner for leading brands, utilizing talent, data, and partnerships through WPP Open to drive transformational growth.

Equal Opportunity

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
Committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.