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About the Role
Member growth is central to Blue Light Card's mission. This role supports the growth team by nurturing organizational partnerships and optimizing direct-to-consumer paid performance channels. It's a broad, hands-on position for someone curious, eager to learn, test, and improve.
Responsibilities
- Support automated outreach to member organizations to maintain engagement.
- Segment member organizations and refine messaging to boost engagement and response rates.
- Assist member organizations in promoting BLC's offerings to drive sign-ups and activation.
- Provide engagement and usage reporting for member organizations to demonstrate value and support renewals.
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and emerging channels, focusing on CPA, ROAS, and conversion rate improvements.
- Design and run A/B tests and build high-converting campaigns and landing pages.
- Build dashboards and translate campaign, funnel, and channel data into actionable insights using tools like GA4 and Amplitude.
- Collaborate with CRM, Brand, Social, Content, Product, and Partnerships teams for integrated growth campaigns.
Requirements
- Experience building automated outreach workflows and lifecycle communications in a CRM platform.
- Curiosity about how organizations and businesses operate and effective communication strategies.
- Experience in growth, performance, digital, or acquisition marketing with hands-on campaign lifecycle involvement.
- Exposure to paid campaigns across channels like Google Ads, Meta, or TikTok.
- A strong test-and-learn mindset and data-driven decision-making skills using tools such as GA4 or Amplitude.
- Familiarity with CMS platforms and an understanding of landing page optimization principles.
- Interest in how AI and emerging digital tools are impacting growth marketing.
- Strong collaboration skills and ability to work at pace in a fast-moving environment.
Skills
- Automated outreach
- Lifecycle communications
- CRM platforms
- Growth marketing
- Performance marketing
- Digital marketing
- Acquisition marketing
- Paid campaigns (Google Ads, Meta, TikTok)
- A/B testing
- Landing page optimization
- Data analysis
- GA4
- Amplitude
- CMS platforms
- AI and emerging digital tools
- Collaboration
Location
- Leicestershire (HQ)
- London, Holborn
Work Type
- Hybrid working
- Flexible hours
Experience Level
- Not specified
Education Level
- Not specified
Salary/Compensations
- Not specified
Benefits
- Hybrid working and flexible hours
- EV charging and free parking onsite at HQ
- 25 days annual leave plus an additional day off for your birthday
- Buy and sell holiday scheme of up to 5 days
- Company bonus scheme
- Blue Light Card and exclusive access to thousands of discounts
- Generous funded BUPA medical insurance covering pre-existing conditions
- Auto-enrolment pension scheme via salary sacrifice
- Enhanced parental leave and absence leave
- Healthcare cashback plan
- Employee assistance programme (including mental health support)
- Mental health first aiders
- Great social events
- Regular company-wide recognition events
- Relaxed dress code
- Modern office space (games area, chill-out areas, book club, free drinks/snacks)
- Onsite gym at HQ (including access to free HIIT & stretch classes)
- Strong learning and development culture
- Personal growth fund
About the Company
- Blue Light Card's mission is to make heroes happy by providing savings to NHS workers, emergency services personnel, social care professionals, teachers, and armed forces members.
- The company focuses on creating amazing experiences, delivering unrivalled discounts, innovative products, and world-class service.
- They operate with a culture of ownership, speed, and collaboration, seeking smarter and bolder ways to deliver impact.
- Blue Light Card is committed to building a diverse and inclusive team where different perspectives and experiences are valued.
Equal Opportunity
- Blue Light Card is an equal opportunities employer.
- Recruiting decisions are based on experience and skills.
- A diverse workforce is key to success.