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About the Role
This role involves leading massive, highly confidential APAC launches for EA Games, using cutting-edge data to shape the future of media performance alongside a highly supportive, close-knit team. You will be at the forefront of the APAC gaming industry, directing media operations and crafting digital and OOH media plans.
Responsibilities
- Take charge of highly anticipated, top-secret game launches scheduled for next year.
- Direct the day-to-day media operations for a dedicated and well-resourced team.
- Craft and execute brilliant digital direct and OOH media plans.
- Drive a new and exciting strategic shift towards performance ROI and deep audience validation.
- Mentor, guide, and empower a tight-knit team of three (an AM, Exec, and Coordinator).
- Balance rolling up your sleeves as a 'doer' and delegating effectively.
- Navigate the dynamic 'ebb and flow' of entertainment media.
- Manage the high-energy rush of a title launch.
- Proactively find ways to challenge yourself and the team during strategic lull periods.
Requirements
- A solid background in media planning and implementation.
- A strong, proven emphasis on digital direct and Out-of-Home (OOH) channels.
- A genuine passion for diving deep into the data to extract insights, validate audiences, and confidently map out performance-driven journeys for the client.
- A highly communicative and open leadership style.
- Brilliant stakeholder management skills.
- Confidence to 'manage up' to your Director, push back constructively, and always ask, 'how can we do this better?'.
- A flexible mindset that embraces the unique pace of entertainment clients.
- Thrive during busy launch windows while staying highly motivated when the pace naturally slows.
- Proactive, vocal media specialist who loves digging into the numbers to find a great story.
- Not afraid to 'manage up'.
- Gets a genuine thrill out of empowering their team to execute world-class campaigns.
Skills
- Media Planning
- Digital Direct
- Out-of-Home (OOH)
- Data Analysis
- Leadership
- Stakeholder Management
- Communication
- Adaptability
- Resilience
Location
- Sydney
Work Type
- Hybrid
- Flexible working
Experience Level
- Mid-level
Salary/Compensations
- Competitive salary package
Benefits
- 20 days holiday increasing with service to a maximum of 25 days
- Option to purchase extra leave of up to 4 weeks per year
- Flexible working environment
- Paid parental leave
- Flexible public holidays
- Birthday leave
- Early finishes during the summer months
- Investment in career growth and development
- Supportive and inclusive workplace culture
- Mental wellness support via Employee Assistance Program
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Mindshare delivers Good Growth for its clients.
- As “Growth Architects,” Mindshare drives growth that benefits all stakeholders — better for people, planet, and business — by using media with intention.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- We believe that diversity is vital and positively influences the environment in which we operate.
- We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying.
- Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.