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About the Role
This role is responsible for managing a portfolio of established coronary products. You will be required to partner with the sales team to implement short- and long-term strategic marketing plans and drive customer training and education programs.
Responsibilities
- Elaborate and adapt marketing strategies and programs for the Coronary business unit to achieve sales, margin, and market share objectives within budgets.
- Participate in the development of annual sales volume and market share percentage.
- Forecast product requirements, identify potential supply issues, and develop contingency plans.
- Prepare and manage the marketing expenditure budget, working within the budget and reporting on major variances.
- Liaise with other departments to ensure marketing strategies are realized. Maintain strong interdepartmental communication and liaison within AV (locally and internationally).
- Identify market trends and conduct market development initiatives aimed at enabling access to coronary products.
- In conjunction with sales and relevant departments, participate in product training for sales and operations teams as required.
- Maintain up-to-date information and understanding of market, competitor, HCP, and consumer behavior, including active management of salesforce.com.
- Review complaints and suggestions relating to assigned products.
Requirements
- Tertiary qualifications in Marketing or related field.
- Minimum 3 years in a Marketing role, with at least 1-2 years in Product Management.
- Excellent oral and written communication skills with strong presentation skills.
- Demonstrated ability to understand and communicate complex technical concepts.
- Strong critical thinking and analytical skills.
- Willingness to accept challenging assignments and engage in relevant developmental activities in a change environment.
- Proficiency in MS Word, Excel, PowerPoint and familiarity with web-based applications.
Skills
- Marketing strategy
- Product management
- Sales forecasting
- Budget management
- Market analysis
- Product training
- Competitor analysis
- Salesforce.com
- Communication skills
- Presentation skills
- Critical thinking
- Analytical skills
Experience Level
- Minimum 3 years in a Marketing role
- 1-2 years in Product Management
Education Level
- Tertiary qualifications in Marketing/related
About the Company
- Abbott is a global healthcare leader, creating breakthrough science to improve people’s health.
- Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.