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About the Role
Contribute to the market penetration of LS products by bringing customers and products closer through various initiatives, fostering an environment conducive to sales team approaches, and ultimately contributing to the healthcare of all people.
Responsibilities
- Develop marketing plans (Base, Upside, Downside) based on objective information analysis and under the direction of superiors to achieve goals.
- Define and explain the assumptions of the Base Plan using logic.
- Conduct market research and understanding for assigned products under the direction of superiors, and establish customer segmentation.
- Develop Value Pricing strategies for each segment.
- Collaborate with other departments to execute projects, managing tasks and timelines effectively.
- Analyze market and competitor information for new products, organize the information, and develop precise new product launch plans under the direction of superiors.
- Set product prices based on market and competitor pricing.
- Develop promotion strategies in consultation with superiors.
- Communicate with manufacturers regarding new product launches, product improvements, quality enhancements, and supply management, executing plans in consultation with superiors (requires English proficiency, cross-cultural understanding, communication, and negotiation skills).
- Build relationships with Key Opinion Leaders (KOLs) to enhance product evaluation and competitiveness, leading to sales promotions.
- Collaborate with sales teams and accompany them on sales calls to key accounts to ensure customers understand product value and advance negotiations.
- Plan and execute seminars and various promotional activities, proposing them to superiors and conducting briefing sessions.
- Propose and implement efficient and effective promotions within the planned budget to superiors.
Requirements
- Basic knowledge of clinical laboratory fields (immunology, biochemistry, hematology, etc.).
- Understanding of the laboratory workflow from sample collection to result reporting.
- Knowledge of sales processes and CRM.
- Knowledge of various marketing theories and general frameworks.
- Knowledge of P/L (Sales/OPEX) management.
- Knowledge of product management (lifecycle, supply/demand management, quality control).
- Academic work experience (2+ years).
- Practical experience in the IVD industry (2+ years).
Skills
- English proficiency: Business level beginner
Location
- Headquarters
- Assigned area (direct travel to/from)
Work Type
- Full-time employee
- External work (field-based)
Experience Level
- 2+ years academic work experience
- 2+ years IVD industry experience
Salary/Compensations
- To be discussed
Benefits
- Employment insurance
- Workers' accident compensation insurance
- Employees' pension
- Health insurance
- Commuting allowance system
- Benefit One
- Condolence money/gifts
- Pre-paid retirement benefits/Defined contribution pension system
- Comprehensive group term life insurance
- Housing allowance system
- Savings promotion system
- Welfare subsidy
- Breast cancer screening subsidy
- In-house club activities
- Affiliated nursery (within the head office building)
About the Company
- Siemens Healthineers values diverse ways of thinking and diverse identities.
- We are committed to providing equal opportunities and creating a workplace that reflects the diversity of society.
- Bring your authentic self to create a better tomorrow with us.
- More information about our DI&B initiatives can be found here.
Equal Opportunity
- Siemens Healthineers values diverse ways of thinking and diverse identities.
- We are committed to providing equal opportunities and creating a workplace that reflects the diversity of society.
- Bring your authentic self to create a better tomorrow with us.
- More information about our DI&B initiatives can be found here.