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About the Role
Contribute to the market penetration of LS products by bringing customers and products closer through various initiatives, fostering an environment conducive to sales team approaches, and ultimately contributing to the healthcare of all people.
Responsibilities
- Develop marketing plans (Base, Upside, Downside) based on objective information analysis and under management direction to achieve goals.
- Define and explain the logic behind Base Plan assumptions.
- Conduct market research and analysis for assigned products under management direction, establishing customer segmentation.
- Develop Value Pricing strategies for each customer segment.
- Collaborate with other departments to execute projects, managing tasks and timelines effectively.
- Analyze market and competitor information for new products, organizing findings to develop precise new product launch plans under management direction.
- Set product pricing based on market and competitor prices.
- Develop promotion strategies in consultation with management.
- Communicate with manufacturers regarding new product launches, product improvements, quality enhancements, and inventory management, executing plans in consultation with management (requires English proficiency, cross-cultural understanding, communication, and negotiation skills).
- Build relationships with Key Opinion Leaders (KOLs) to strengthen product evaluation and competitiveness, leading to sales promotions.
- Collaborate with the sales team and accompany them on sales calls to key accounts to ensure customers understand product value and advance business negotiations.
- Plan and execute seminars and other promotional activities, proposing and conducting briefing sessions in consultation with management.
- Propose and implement efficient and effective promotions within the planned budget, in consultation with management.
Requirements
- Basic knowledge of clinical testing fields (immunology, biochemistry, hematology, etc.).
- Understanding of the testing workflow from sample collection to result reporting.
- Knowledge of sales processes and CRM.
- Knowledge of marketing theories and general frameworks.
- Knowledge of P/L (Sales/OPEX) management.
- Knowledge of product management (lifecycle, supply/demand management, quality control).
- Academic work experience (2+ years).
- Practical experience in the IVD industry (2+ years).
Skills
- English proficiency: Basic business level
Location
- Head Office
- Direct and indirect travel within assigned territory
Work Type
- Full-time employee
- Field sales
Experience Level
- 2+ years academic work experience
- 2+ years IVD industry experience
Salary/Compensations
- Monthly salary of 450,000 JPY or more (determined based on experience and skills)
Benefits
- Employment insurance
- Workers' accident compensation insurance
- Employees Pension Insurance
- Health insurance
- Relocation housing system
- Benefit One
- Condolence and congratulatory money
- Pre-paid retirement/Defined contribution pension plan
- Comprehensive group term life insurance
- Employee asset-building savings system
- Welfare subsidy
- Breast cancer screening subsidy
- In-house club activities
- Affiliated daycare center (within the head office building)
About the Company
- Siemens Healthineers values diverse ways of thinking and identities.
- We are committed to providing equal opportunities and creating a workplace that reflects the diversity of society.
- Bring your authentic self to create a better tomorrow with us.
- More information about our DI&B initiatives can be found here.
Equal Opportunity
- Siemens Healthineers values diverse ways of thinking and identities.
- We are committed to providing equal opportunities and creating a workplace that reflects the diversity of society.
- Bring your authentic self to create a better tomorrow with us.
- More information about our DI&B initiatives can be found here.