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About the Role

The Marketing Specialist serves as a regional growth strategist responsible for strengthening referral partnerships and driving measurable business results across multiple practices. This role combines relationship management, business analytics, marketing strategy, and operational alignment to support sustained specialty practice growth. This position operates at a regional level, partnering with Providers, Area/Regional Managers, Practice Managers, and Marketing leadership to execute outreach initiatives that scale across multiple practices. The focus is on strategic relationship development, data-driven decision-making, and creating accountability through structured business reviews. This role requires local travel to referring offices. Reliable transportation and flexibility are required for this position.

Responsibilities

Build and sustain referral relationships with general dentists across the market.
Develop territory plans to prioritize high-value, emerging, and at-risk referral partners.
Facilitate high-level introductions between SDP endodontists and targeted practices to strengthen collaboration and drive production.
Coordinate multi-practice outreach strategies to support area-wide referral growth.
Partner with marketing leadership to develop integrated referral campaigns and regional initiatives.
Ensure each practice is equipped with appropriate, updated, and brand-consistent marketing materials.
Manage regional marketing budgets, evaluate ROI, and ensure resources are used effectively to support growth priorities.
Provide monthly budget updates and spend justification to operations and marketing leadership.
Track and analyze key performance indicators including referral patterns, conversion rates, new patient volume, and impact from outreach activities.
Prepare and deliver monthly or quarterly business reviews to doctors, Practice Managers, Area/Regional Managers, and divisional leadership.
Use business review findings to drive accountability and align future strategy.
Identify referral opportunities and recommend strategic adjustments based on data performance.
Ensure Google Business listings, website provider pages, and online practice information remain accurate, updated, and reflective of current services.
Coordinate with marketing and Area/Regional Manager to support region-wide social media content planning and digital reputation management.
Work directly with operations leadership to align outreach efforts with production goals and capacity planning.
Communicate regional challenges, referral trends, and growth opportunities across the Area/Regional Manager and Practice Manager network.
Support new referring practices through coordinated onboarding and follow-up processes that ensure retention.
Serve as the primary liaison between external referral partners and multiple SDP endodontists.

Requirements

3–5 years in referral relations, healthcare/dental marketing, territory account management, or field-based business development.
Experience tracking KPIs, analyzing ROI, and adjusting strategy based on measurable outcomes.
Experience with digital presence management (Google Business, reputation management, website accuracy).
Valid driver’s license and ability to travel regionally.
Strong presentation abilities and comfort delivering data insights to multi-level stakeholders.
Strong planning, time management, and territory management skills.
Strong interpersonal and communication skills; ability to build trust quickly.
Comfortable presenting to groups and facilitating practice-based discussions.

Skills

Relationship management
Business analytics
Marketing strategy
Operational alignment
Data-driven decision-making
Presentation skills
Planning
Time management
Territory management
Interpersonal skills
Communication skills

Location

Regional

Work Type

Full-time

Experience Level

3-5 years

Education Level

Bachelor's degree (preferred)

Salary/Compensations

$60,000 - $75,000

Benefits

Competitive Compensation
Comprehensive Medical, Dental & Vision Insurance
401(k) Retirement Plan
Paid Time Off & Paid Holidays
Flexible Spending & Health Savings Accounts
Life & Disability Insurance
Employee Assistance & Wellness Programs
Additional Voluntary Benefits

About the Company

Specialized Dental Partners is a doctor-led network of 275+ specialty dental practices and 450+ doctors across multiple states. We offer the scale, resources, and professional connections that help specialists and teammates thrive, while maintaining the supportive culture and local relationships that define our organization.
Our purpose, We Care More, shapes how we support our doctors, teammates, and patients every day. We care more about patient outcomes, doctor success, teammate growth, meaningful relationships, and the communities we serve. By combining clinical excellence with a people-first culture, we create an environment where specialists can build rewarding careers while making a lasting impact.
At Specialized Dental Partners, you'll find more than a job. You'll find a community committed to helping you succeed. From mentorship and career development to clinical collaboration and leadership opportunities, we are committed to helping our people grow personally and professionally.
If you're looking for an organization where your expertise is valued, your growth is supported, and your work makes a meaningful difference, we'd love to meet you!

Equal Opportunity

Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practices are proud to be Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
At Specialized Dental Partners, its affiliates, related companies and independently owned supported clinical practices, we are committed to ensuring fair and equitable pay for all employees. We adhere to all applicable federal, state, and local laws regarding pay equity and non-discrimination. Our compensation practices are designed to ensure that employees are paid fairly based on their role, experience, performance, and contributions to the company, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We regularly review our compensation practices and conduct pay equity audits to identify and address any disparities. By fostering a culture of transparency and fairness, we aim to create an inclusive workplace where all employees feel valued and respected.