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About the Role
The Social Media Marketing Manager is responsible for the strategy, execution, and ongoing optimization of HCHB’s social media marketing program. This role manages HCHB’s organic presence across LinkedIn, Meta, YouTube, and other relevant channels, with responsibility for content development and publishing, community engagement, employee advocacy, event and campaign activation, and performance measurement. Working cross-functionally across marketing, this role connects social media to broader brand, content, demand generation, product marketing, and event initiatives. The Social Media Marketing Manager will use HubSpot, platform analytics, and other measurement tools to evaluate performance, identify opportunities, and translate social activity into actionable marketing insights. This is a hands-on role that requires both strategic thinking and strong execution, with accountability for strengthening HCHB’s digital presence, engaging priority audiences, and continually improving the effectiveness of social media as part of the broader B2B marketing strategy.
Responsibilities
- Develop and execute HCHB’s organic social strategy, focusing on increasing presence, reach, and engagement across LinkedIn, Meta, and YouTube.
- Build and manage the social calendar, developing, editing, scheduling, and publishing platform-native content including copy, graphics, video, executive thought leadership, customer stories, and event content.
- Partner with demand generation, content, product marketing, communications, creative, and events to integrate social into campaigns, product initiatives, webinars, thought leadership, and other marketing programs.
- Develop and execute pre-event, live, and post-event social plans for conferences, trade shows, webinars, and customer events.
- Build programs to help employees, executives, and subject matter experts amplify HCHB content and participate in industry conversations.
- Actively manage community engagement, social listening, and industry conversations while monitoring competitors, trends, and emerging opportunities.
- Evaluate performance across content, campaigns, traffic, audience engagement, and attribution using HubSpot, social platform analytics, UTM tracking, and Google Analytics.
- Build regular reporting that explains performance, identifies areas for improvement, and recommends next steps.
- Use insights, testing, and performance data to continuously improve the social media program.
Requirements
- 5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs.
- Demonstrated ability to take social programs from strategy through execution.
- Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement.
- Experience managing LinkedIn, Facebook/Instagram, and YouTube programs.
- Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content.
- Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs.
- Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution.
- Strong analytical skills and experience translating performance data into actionable recommendations.
- Experience with social management and analytics platforms.
- Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution.
- Strong project management skills and the ability to collaborate across teams while independently driving execution.
- B2B healthcare, health tech, SaaS, or regulated-industry experience preferred.
- Portfolio or work samples demonstrating hands-on social content, campaigns, creative, and/or video execution required.
Skills
- Social Media Strategy
- Content Development
- Content Publishing
- Campaign Integration
- Event Promotion
- Social Activation
- Employee Advocacy
- Executive Thought Leadership
- Community Engagement
- HubSpot
- Analytics
- Performance Reporting
- Meta
- YouTube
- Canva
- Adobe Creative Suite
- Adobe Express
- UTM Tracking
- Google Analytics
- Project Management
- Cross-functional Collaboration
Location
- Remote
Work Type
- Full-time
Experience Level
- Manager-Level
- 5-7+ years