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About the Role
Develop, plan, and execute the global digital marketing strategy to transform customer experience and drive aggressive growth for Abbott's Neuromodulation business.
Responsibilities
- Lead digital marketing initiatives across patient and healthcare professional (HCP) audiences, including direct-to-consumer campaigns, paid media, social media, and customer engagement programs.
- Optimize the end-to-end customer experience by enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation.
- Develop, execute, and improve digital campaigns through testing, audience segmentation, personalization, and data-driven decision making.
- Partner with cross-functional teams and agency partners to create content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution.
- Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations.
- Share best practices, campaign learnings, and scalable solutions across teams and markets.
Requirements
- Bachelor’s degree in marketing, business, or related field.
- 5+ years of experience in growth or digital marketing with a solid portfolio of successful marketing campaigns and projects.
- Experience managing people and/or leading teams.
- Proficiency in media strategy and management, AEO/GEO strategy, marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics.
- Experience creating compelling content across various channels to motivate action and using multivariate experiments to optimize conversion.
- Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools.
- Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks.
- Familiar with regulatory compliance requirements and regulations.
Skills
- Digital Marketing Strategy
- Media Strategy and Management
- AEO/GEO Strategy
- Marketing Automation
- CRM
- Analytics Platforms (Salesforce, Marketing Cloud, Google Analytics)
- Content Creation
- Multivariate Experimentation
- Data Analysis
- Regulatory Compliance
Location
- Austin
Work Type
- Onsite
Experience Level
- 5+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $86,700.00 – $173,300.00
Benefits
- Health coverage in Health Investment Plan (HIP) PPO medical plan
- Excellent retirement savings plan with high employer contribution
- Tuition reimbursement
- Freedom 2 Save student debt program
- FreeU education benefit
About the Company
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
- Our 122,000 colleagues serve people in more than 160 countries.
Equal Opportunity
- Abbott is an Equal Opportunity Employer, committed to employee diversity.