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About the Role
M13 is seeking a Director of Marketing to develop and execute a marketing strategy that expands our network, enhances deal flow, and supports founder success. This role is crucial for evolving M13 into a leading venture capital firm by increasing brand awareness and establishing our unique value proposition.
Responsibilities
- Gain a deep understanding of marketing and networking priorities across the firm.
- Partner with senior leadership to define, build, and execute a cohesive marketing and network strategy.
- Oversee digital marketing (web, social, content distribution, SEO) and in-person programming to tell the M13 story.
- Build and nurture our network of founders, LPs, and GPs.
- Develop a network engagement plan with regular touch points through events, Slack, and newsletters.
- Coordinate with the events production team to deliver high-impact IRL experiences.
- Work with the technology team to track reach, engagement, and audience specificity.
- Explore AI-powered tools to automate and scale network and marketing activities.
- Provide clear communication and alignment across departments.
- Set clear KPIs and collaborate with the tech team on measurement systems.
- Make strategic trade-offs and decline initiatives that do not serve the vision.
- Communicate decisions and measure progress, adjusting tactics based on KPIs and feedback.
Requirements
- Demonstrated experience developing and implementing comprehensive marketing communications and brand strategies.
- Ability to analyze key performance metrics and adjust marketing plans accordingly.
- Proven track record of aligning multiple stakeholders on a shared strategy and delivering large-scale projects end-to-end.
- Evidence of successfully building, growing, and maintaining professional networks or communities.
- Hands-on experience across paid, earned, owned, and event channels.
- Comfortable using AI-powered tools to scale efforts.
- Excellent written and verbal communication abilities.
- Confidence to navigate relationships with senior partners and cross-functional teams.
- Comfortable operating in a fast-paced environment requiring prioritization.
- Ability to say no to non-strategic activities.
- Experience setting measurable KPIs and using data to refine tactics.
- Deep understanding of the founder/venture ecosystem.
- Prior work experience in startups, venture capital, accelerators, or comparable environments.
- Strong preference for candidates who have amplified a brand from 1 to 10 at an early-stage startup.
Skills
- Strategic marketing
- Brand strategy
- Marketing communications
- Data analysis
- Stakeholder alignment
- Network building
- Community engagement
- Digital marketing
- Event marketing
- AI-powered tools
- Communication
- Collaboration
- Prioritization
- KPI setting
- Venture/startup ecosystem knowledge
Location
- New York, NY
- Los Angeles, CA
Work Type
- Full-time
Experience Level
- Director
Benefits
- 401(k) Retirement Plan with matching
- Medical, dental, and vision plans
- Open PTO Policy
About the Company
- Founded in 2016, M13 is an early-stage venture capital firm investing in visionary founders building disruptive software businesses.
- We are a full-stack partner with a deep bench of full-time operators to help scale efficiently and build category-defining companies.
- M13 aims to evolve from an emerging manager to a leading venture capital firm.
Equal Opportunity
- M13 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression.
- We encourage people from underrepresented backgrounds to apply.