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About the Role

The Chief Marketing Officer (CMO) will own Highrise Capital's overall marketing strategy, working directly with executive leadership and the sales organization to build the necessary infrastructure for growth. The role focuses on overseeing the complete customer acquisition funnel, with a primary objective of generating high-quality opportunities that result in funded business and profitable customer relationships.

Responsibilities

Develop and execute Highrise Capital's overall marketing strategy.
Build a scalable customer acquisition engine.
Establish annual, quarterly, and monthly marketing objectives.
Develop and manage the marketing budget.
Identify new channels for customer acquisition.
Analyze market trends and competitive positioning.
Develop strategies to increase qualified lead volume.
Improve the quality and conversion of marketing-generated opportunities.
Develop strategies for customer retention, repeat business, and database reactivation.
Work directly with the CEO and executive team to align marketing strategy with company growth objectives.
Own Highrise Capital's lead-generation strategy across multiple channels.
Determine which channels provide the strongest combination of lead volume, quality, conversion, revenue, and profitability.
Build and manage a data-driven performance marketing operation.
Develop paid acquisition strategy.
Manage advertising budgets.
Establish campaign KPIs.
Monitor campaign performance.
Manage internal media buyers and external agencies.
Develop creative testing strategies.
Optimize campaigns.
Scale successful campaigns.
Identify underperforming channels.
Test new advertising platforms.
Improve customer acquisition economics.
Establish appropriate attribution systems.
Work closely with Highrise Capital's sales leadership to improve conversion throughout the entire funnel.
Identify bottlenecks and develop strategies to improve performance at every stage of the sales funnel.
Develop and optimize Highrise Capital's CRM and marketing automation infrastructure.
Develop strategies to maximize the value of Highrise Capital's existing prospect and customer database.
Develop a strong and differentiated Highrise Capital brand within the alternative business financing marketplace.
Own the strategy for Highrise Capital's digital properties.
Continuously improve website conversion, landing pages, lead forms, calls-to-action, application flow, user experience, mobile experience, page performance, analytics, SEO, and conversion rates.
Establish a culture of continuous testing.
Lead Highrise Capital's creative marketing strategy.
Oversee the development of digital advertising, video advertising, social media creative, landing pages, email campaigns, sales materials, direct-response campaigns, educational content, customer testimonials, and case studies.
Work closely with sales leadership to develop sales presentations, product materials, industry-specific campaigns, customer case studies, email templates, marketing collateral, objection-handling resources, competitive positioning, sales messaging, and campaign-specific sales materials.
Build a comprehensive marketing reporting system.
Use data to make decisions rather than relying on assumptions or vanity metrics.
Build and lead Highrise Capital's marketing organization.
Manage and evaluate external marketing partners.
Ensure marketing campaigns, advertising, customer communications, disclosures, data practices, and lead-generation activities comply with applicable laws, regulations, platform policies, and company standards.
Audit Highrise Capital's current marketing operation.
Review all existing acquisition channels.
Analyze marketing spend and performance.
Evaluate lead quality.
Analyze the sales funnel.
Review CRM and marketing automation.
Evaluate existing agencies and vendors.
Establish baseline KPIs.
Identify immediate opportunities for improvement.
Develop the comprehensive Highrise Capital marketing growth plan.
Establish channel-level performance targets.
Begin implementing funnel improvements.
Develop creative testing strategies.
Improve marketing reporting and attribution.
Develop database reactivation strategies.
Evaluate new acquisition channels.
Establish marketing team structure and hiring priorities.
Launch new marketing initiatives.
Begin scaling successful acquisition channels.
Implement improved reporting.
Establish ongoing testing processes.
Improve marketing-to-sales communication.
Present a longer-term marketing roadmap to executive leadership.
Establish a repeatable framework for measuring marketing contribution to revenue.

Requirements

Proven experience in performance marketing and lead generation.
Experience managing significant marketing budgets.
Demonstrated ability to connect marketing spend to measurable revenue.
Strong understanding of digital acquisition.
Strong understanding of sales funnels and conversion optimization.
Experience with CRM and marketing automation.
Strong analytical and financial skills.
Experience hiring and managing marketing teams.
Excellent communication skills.
Strong strategic and operational capabilities.
Entrepreneurial mindset.
Ability to operate in a fast-paced, highly competitive environment.
Revenue-focused: Measures marketing based on its contribution to revenue and profitability.
Data-driven: Understands the numbers behind customer acquisition and uses data to make decisions.
Entrepreneurial: Can operate without layers of corporate bureaucracy and is comfortable building systems from the ground up.
Competitive: Constantly looking for opportunities to improve performance and gain market share.
Analytical: Understands CAC, CPL, CPA, ROAS, LTV, conversion rates, attribution, and funnel economics.
Creative: Understands that positioning, messaging, offers, and creative can dramatically impact acquisition performance.
Hands-on: Comfortable getting into the details when necessary.
A Leader: Knows how to recruit talented people, establish accountability, and build a high-performance marketing organization.

Skills

Marketing Strategy
Customer Acquisition
Performance Marketing
CRM
Marketing Automation
Creative Development
Analytics
Brand Development
Team Building
Conversion Optimization
Lead Generation
Google Ads
Meta Ads
LinkedIn Ads
YouTube Ads
Native Advertising
SEO
Email Marketing
SMS Marketing
Retargeting
Affiliate Marketing
Strategic Partnerships
Referral Programs
Database Reactivation
Content Marketing
Direct-Response Campaigns
Paid Acquisition Strategy
Campaign KPIs
Media Buying
Agency Management
Creative Testing
Campaign Optimization
Attribution Systems
Sales Funnel Optimization
Lead Routing
Lead Scoring
Automated Follow-up
Customer Segmentation
Re-engagement Campaigns
Sales Alerts
Campaign Tracking
Automated Customer Communications
Brand Positioning
Messaging
Website Strategy
Digital Presence
Marketing Materials
Sales Collateral
Customer Testimonials
Case Studies
Educational Content
Video Marketing
Social Media Marketing
Website Conversion Optimization
Landing Page Optimization
User Experience (UX)
Mobile Experience Optimization
Page Performance Optimization
Analytics Reporting
A/B Testing
Digital Advertising Creative
Video Advertising Creative
Social Media Creative
Sales Presentations
Product Marketing Materials
Objection Handling
Competitive Analysis
Sales Messaging
Marketing Attribution
Recruiting
Hiring
Training
Performance Management
Compensation Structures
Accountability
Team Culture Development
Professional Development
Vendor Management
Compliance
Responsible Marketing
Data Analysis

Experience Level

Senior

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development

About the Company

Highrise Capital operates in the financial-services industry.
Highrise Capital provides alternative business financing.
Highrise Capital is a financing partner for business owners.
Highrise Capital should present itself as a professional, credible, responsive, and knowledgeable financing partner for business owners.