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About the Role

Right Side Up is seeking freelance Ad Operations Specialists to manage tracking infrastructure and technical execution for clients across paid media channels. This role involves pixel configuration, server-side tracking, event passback, and martech governance to ensure data accuracy. The ideal candidate will translate marketing strategies into technical requirements and scalable infrastructure, comfortable working with both startups and large organizations. Projects typically range from 15 to 40 hours per week.

Responsibilities

Own ad ops execution across paid search, social, display, and OTT, including pixel configuration, server-side tracking, event passback, and targeting parameter setup.
Establish and maintain UTM tracking guidelines and campaign tagging standards.
Audit and troubleshoot tracking discrepancies, under-reporting, or data leakage across ad platforms.
Champion data governance, documentation, and deliverability best practices across the martech stack, including compliance with CAN-SPAM and safeguarding domain/IP health.
Manage data inflows and outflows within an enterprise ESP or CDP, maintaining data hygiene.
Build and orchestrate customer journeys within Braze or a comparable ESP, including dynamic content logic (Liquid, Connected Content, or equivalent).
Manage Google Tag Manager containers, including tag, trigger, and variable maintenance.
Query and model data in SQL to support targeting, audiences, and reporting.
Act as the technical translator between marketing, analytics, and engineering stakeholders.

Requirements

4+ years of hands-on ad operations experience across paid search, social, display, and OTT, including event passback and pixel implementation.
4+ years governing enterprise ESPs or CDPs (Braze strongly preferred), including data inflows/outflows and data hygiene.
Fluent in SQL, comfortable querying, transforming, and modeling complex datasets.
Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration, or the equivalent in a comparable ESP.
Working knowledge of deliverability best practices and compliance frameworks (CAN-SPAM, domain/IP reputation).
Strong, hands-on familiarity with Google Tag Manager, conversion tracking, and URL parameterization.
Deep experience at either a startup or a larger, more established organization — comfortable moving fast with limited process, or operating within a mature governance structure.
Fintech, lending, or other regulated-industry experience a plus.

Skills

Google Tag Manager
Google Analytics (GA4)
Google Ads
Meta ad platforms
TikTok ad platforms
Reddit ad platforms
Display ad platforms
OTT/CTV ad platforms
Braze
Segment
Iterable
SQL
BigQuery
Redshift
Snowflake
AppsFlyer
Adjust
Pixel configuration
Server-side tracking
Event passback
UTM tracking
Campaign tagging
Data governance
Data hygiene
Customer journey orchestration
Liquid logic
Connected Content

Work Type

Freelance
Contract

Experience Level

4+ years of hands-on ad operations experience
4+ years governing enterprise ESPs or CDPs

About the Company

Right Side Up is a collective of premium marketing talent focused on growth.
Trusted by early-stage ventures, fast-growing tech companies, and Fortune 500 teams.
Over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
Values expertise, flexibility, and meaningful work with innovative brands.