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About the Role
This is a rare opportunity to own the full customer relationship after acquisition, building the lifecycle engine that turns first-time Juno clients into loyal, high-LTV members and advocates. You'll set the strategy, run the platform, and be accountable to the numbers.
Responsibilities
- Own email, SMS, and CRM end-to-end — platform, segmentation, deliverability, and behaviour-triggered journeys across the full lifecycle (onboarding, reactivation, win-back, milestones)
- Own the lifecycle tech stack itself — platform selection and migration where needed, integrations, data syncs, and the event and trigger architecture behind automated journeys
- Own referral — organic and through specific programs — including program design, mechanics, and the flows that drive growth in this channel
- Own Voice of Customer — NPS and surveys, and the loop that feeds what customers tell Juno back into the roadmap
- Be accountable for lifetime value, retention, repeat visit, and referred acquisition KRs
- Build internal tooling and automation that powers personalization and lifecycle at scale
Requirements
- Mapped entire customer journeys across every interaction — and built the flows to match
- Stood up a CRM or marketing automation platform from zero: selected it, implemented it, migrated onto it
- Technically fluent: built the journeys and flows yourself in-platform and understand the data connections behind them (events, syncs, APIs/webhooks, attribution)
- Ran a membership, loyalty, or referral program and can show the measurable impact on retention and repeat
- Write your own lifecycle copy and have an eye for what moves people
- Stood up a Voice-of-Customer loop and actually closed the loop with strategic action
- Owned retention and LTV as a number, with cohort analysis to prove cause and effect
- Comfortable in a compliance-sensitive environment (health, finance)
Skills
- CRM
- Retention
- SMS
- Segmentation
- Customer Journeys
- Marketing Automation
- Data Connections
- APIs
- Webhooks
- Attribution
- Membership Programs
- Loyalty Programs
- Referral Programs
- Copywriting
- Voice-of-Customer
- NPS
- Cohort Analysis
- Compliance
- AI Workflows
Location
- Canada
Work Type
- Full-time
Experience Level
- 3-5 years in lifecycle, CRM, or retention at consumer businesses
- At least one stint at a subscription or membership business at our stage
- Owned an email/SMS/CRM platform with segmentation and journeys you built
- Personally stood up or migrated a company's CRM or marketing automation platform
- Technically fluent — built automated journeys hands-on in-platform
- Ran a membership, loyalty, or referral program with measurable impact on retention or repeat
- Owned retention and LTV as a number, with the cohort analysis to back it up
- Voice-of-Customer and NPS experience, with evidence of closing the loop
- Built AI workflows and systems
Salary/Compensations
- $90,000 to $120,000 per year
- Annual bonus component
Benefits
- A seat at the table — Reporting directly to the VP Marketing
- Real ownership — Build the lifecycle engine from the ground up with genuine autonomy over strategy and execution
- A category that matters and makes a difference
- A team that cares
- Room to grow — Scaling quickly and investing in the leaders who build with us
About the Company
- At Juno Veterinary, we are on a mission to ensure every pet and Juno team member has the support they need to thrive.
- Our ultimate vision is to establish a stellar standard for the veterinary industry — the Juno standard of care.
- We are seeking to challenge a traditional industry by establishing this standard across Canada, not just for our Members and their pets, but also for our team of veterinary professionals, who are at the heart of everything we do.
- We are assembling a team of innovative thinkers across consumer-tech and veterinary medicine to build a new experience for consumers and providers.
- We are looking for someone who shares our vision and wants to be a major part of shaping the future with Juno.
- We are looking for someone who loves the idea of building something meaningful, contributing to the Mission, and being part of a growing company committed to making a positive impact on veterinary medicine in Canada.
Equal Opportunity
- Juno Veterinary is committed to providing an equal employment opportunity for all candidates and employees.
- Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a positive and successful career.
- This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.
- Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and throughout employment by contacting our People Operations team.
- If you have feedback on how to make our recruiting process more equitable or accessible, please let us know.