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About the Role
This role is focused on building a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. You will position the company across a wide range of commercial prospects, from SMEs to large corporates and partners in the insurance space, driving fast, scalable growth in the rapidly expanding virtual and hybrid healthcare market.
Responsibilities
- Own lead generation end-to-end, managing and overseeing B2B activities including copy and content creation, campaign planning, CRM management, and GTM sequence development.
- Explore all routes to market, from AI-powered automated campaigns to in-person trade shows, testing and experimenting with techniques.
- Map the buying committee and decision process for target organizations, conducting research to refine the company's proposition and messaging.
- Develop compelling content, copy, and design to launch sharp positioning and messaging by segment.
- Develop hypotheses about effective channels based on buyer insights, including cold outbound, partnerships, LinkedIn, industry events, and referrals.
- Establish repeatable lead generation channels and activities, identifying and investing in successful methods.
- Generate qualified leads and meetings for the Sales team.
- Build and optimize lead nurture infrastructure using HubSpot workflows, sequences, and automation.
- Create sales assets such as pitch decks, one-pagers, and case studies.
- Present monthly plans clearly and concisely, reporting on the effectiveness of each activity to increase ROI.
- Track core KPIs and objectives, indicating what works and what doesn't.
Requirements
- Proven ability to find and validate lead generation approaches for complex B2B sales, blending data, research, and instinct.
- Experience in running JTBD interviews, extracting insights, and translating them into resonant messaging.
- Comfortable building and executing lead generation channels independently.
- Experience taking a channel from experimental to working in a B2B company with complex, committee-based sales, ideally in healthtech, SaaS, or another regulated industry.
- Commercially minded with an understanding of enterprise sales cycles and the difference between leads and qualified opportunities.
- Ability to develop compelling case studies and ROI models.
- Willingness to work productively with sales without owning the entire funnel.
- This post is subject to satisfactory DBS and reference checks.
Skills
- Lead generation
- B2B marketing
- Content creation
- Campaign management
- CRM management (HubSpot)
- Marketing automation
- Data analysis
- Customer discovery
- Positioning
- Sales asset creation
- KPI tracking
- Channel experimentation
- Partnership development
- Cold outbound
- Event marketing
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
- Senior-level
Salary/Compensations
- £80,000 Per anum DOE
Benefits
- Doctor Care Anywhere subscription for employee and 5 loved ones
- Company Bonus
- 25 Days Holiday + Bank Holidays
- Birthday Day Off
- Option to buy up to 5 days of additional annual leave
- Charity Days
- Enhanced Maternity and Paternity Pay
- Bike2Work Scheme
- Cross-Team Collaboration Opportunities
- Hybrid Working
- Development Opportunities
- 30-Day Work Abroad Allowance
About the Company
- Doctor Care Anywhere is the UK's largest private telehealth provider, rapidly expanding with a focus on accelerating B2B growth.
- The company has strong technology, clinical infrastructure, and satisfied clients.
- They are committed to safeguarding and promoting the welfare of patients.
Equal Opportunity
- Doctor Care Anywhere is an equal opportunity employer, committed to creating an inclusive environment for all employees.