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About the Role
The Content Creator is responsible for hands-on creation, production, and editing of platform-native video and visual assets for Rethink Clients. They will turn fast-moving events and cultural moments into polished, high-standard content that captures attention on social.
Responsibilities
- Brainstorm, concept, and manifest fresh creative ideas tailored specifically for social channels to drive conversation and elevate brands.
- Concept, shoot, and edit original, platform-native vertical videos and visual assets (Reels, TikTok, Shorts).
- Challenge conventional formats to push social creative boundaries.
- Capture event content across brand partnerships.
- Bring a seeking mind and intellectual curiosity to every ask, digging into audience behaviors, native platform mechanics, and fast-moving social visual trends.
- Demonstrate a relentless dissatisfaction with the status quo by continually pushing concepts past the first obvious answer.
- Apply Rethink's CRAFTS framework to maintain exceptional aesthetic and production standards across all video and static social assets.
- Manage post-production workflows, camera equipment, motion graphics, and audio editing independently.
- Partner closely with Creative Directors, Social Strategists, and Community Managers, to turn real-time ideas into published social content.
- Participate openly in creative reviews, absorbing feedback with optimism and translating it into stronger work.
Requirements
- 4-6 years of content production, shooting, and editing experience.
- Strong portfolio demonstrating platform-first social content and mobile vertical video expertise.
- Practical technical expertise with filming, audio, editing and upload.
Skills
- Adobe Suite
- Capcut
Location
- 720 King St. Toronto
Work Type
- Hybrid
Experience Level
- 4-6 years
Salary/Compensations
- 80K+
Benefits
- Competitive compensation and benefits, including added mental health benefits
- Variety of employee perks
- Great work culture
- No client meeting Mondays
- Growth and training opportunities
About the Company
- At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. So if you’re ready to do the best work of your career while having fun, then read on.
- We are always looking for high-energy, ambitious, and genuine people to join Rethink.
- Rethinkers are people who are interested and interesting, relentless, responsible, and respectful. They're the kind of people you would want to hang out with and be inspired by.
- Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better.
Equal Opportunity
- Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace. We welcome and encourage applications from all intersections. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.