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About the Role
The Director, Social & Content is responsible for leading the overarching social channel oversight, strategy, and content delivery across brands in English. They will champion high-standard execution across major platforms, direct agency integration, and align brand social strategy with reveals and Canadian cultural moments.
Responsibilities
- Direct comprehensive social strategy and channel management across all brand handles in EN and FR, including Meta, Instagram, YouTube, TikTok, and X.
- Oversee alignment with U.S. and Global content calendars, strategically layering in Canadian-specific programs, reveals, and events.
- Direct paid social strategy to boost high-performing organic content and maximize reach across campaign priority periods.
- Escalate concerns to communications and public relations to manage risk across social channels.
- Drive agency integration across partner agencies, and Rethink ensuring seamless content workflows and cross-agency alignment.
- Work in close partnership with PR/Comms counterparts to align earned media strategies with organic social amplification.
- Serve as trusted advisor to senior marketing and communications stakeholders.
- Act as a content springboard, elevating ideas using the CRAFTS framework.
- Guide social amplification strategies for major sponsorships and events.
- Oversee overall account budget control, staffing resources across Toronto and Montreal, and account health.
- Mentor and motivate a multi-office social team in Toronto and Montreal by creating a psychologically safe environment that fosters growth and inspiration.
- Conduct annual platform audits, set team benchmarks, and continuously evolve agency best practices.
Requirements
- 7+ years of social media, strategy, and content leadership experience within an agency or major client brand.
- Proven experience managing multi-brand portfolios and cross-office creative teams.
- Strong understanding of bilingual social deployment and Quebec market nuances (mandatory for Montreal candidates).
- Exceptional client presentation and strategic narrative capabilities.
- For Montreal candidates: Native fluency in French and English with deep knowledge of Quebec culture.
Skills
- Social media strategy
- Content delivery
- Platform execution (Meta, Instagram, YouTube, TikTok, X)
- Paid social strategy
- Agency integration
- PR alignment
- Client presentation
- Strategic narrative
Location
- Toronto, ON
Work Type
- Hybrid
Experience Level
- 7+ years
Salary/Compensations
- $110K+
Benefits
- Competitive compensation
- Competitive benefits
- Added mental health benefits
- Variety of employee perks
- Great work culture
- No client meeting Mondays
- Hybrid work environment
- Access to Rethink’s national DE&I committee and working groups
- Growth and training opportunities
About the Company
- At Rethink, our promise to you is that you will do the best work of your career.
- In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered.
- We back that promise by committing to remain an independent creative agency.
- We are always looking for high-energy, ambitious, and genuine people to join Rethink.
- Rethinkers are people who are interested and interesting, relentless, responsible, and respectful.
- Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better.
Equal Opportunity
- Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace.
- We welcome and encourage applications from all intersections.
- Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.