Vice President, Data Science and Analytics
Publicis Groupe Holdings B.V · Atlanta, GA, US
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About the Role
Razorfish is seeking a strategic VP to lead measurement & analytics activities across a portfolio of clients. This role is responsible for leading a team of data practitioners that deliver measurement strategy, testing, reporting and insights. The VP leads and develops team members, partners closely with internal capability leads, and acts as a trusted advisor to clients. This is a leadership role where the candidate will be a thought leader, influencing stakeholders internally and externally, and deeply understanding the media & marketing technology landscape to shape strategies and deliver better outcomes for clients.
Responsibilities
- Partner with account leadership to draft scopes of work, outline deliverables, and design staff plans
- Lead and ensure high-quality outputs across measurement planning, data strategy, reporting automation & dashboarding, and insights
- Own executive-level presentations in partnership with other discipline leads – inclusive of quarterly business reviews, proposals, annual strategies
- Participate in new business proposals and presentations as a data science & analytics lead, owning data strategy & measurement related content
- Contribute to the media Data Science & Analytics practice, including thought leadership, and toolkit & vendor assessments
- Line management of other team members including coaching, mentorship, and output quality assurance
Requirements
- 9-11+ years of experience in media analytics, digital analytics, or marketing analytics
- Media or digital agency experience highly desired
- Mastery of paid media measurement approaches, tools, and methodologies
- Knowledge and demonstrable understanding of key media measurement methodologies (attribution, MMM, incrementality, surveys, etc)
- Strong understanding of ETL, data transformation, automation, and pipeline architecture
- Very strong communication and storytelling skills with experience presenting to, and influencing executive level clients
- Experience leading teams and line managing
- Ability to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputs
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- VP
Salary/Compensations
- USD $168,150.00 - USD $257,712.00/Annually
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year
- Business Resource Groups that support multiple affinities and alliances
- Medical coverage, dental, vision, disability, 401k, and paid time off
About the Company
- Razorfish is a marketing agency that delivers best-in-class media services.
- Named a Most Innovative Agency three years running (2024–2026) by Campaign US.
- Razorfish helps brands move first through every era of transformation, defining what digital means for business and leading brands into the age of AI.
Equal Opportunity
- Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
- If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
- All your information will be kept confidential according to EEO guidelines.